From Scroll to Showroom: How TikTok Drives Real Vehicle Sales
C-4 Analytics and TikTok are pulling back the curtain on how in-market buyers are using TikTok to choose their next vehicle. Register free. April 8.
What AI Ads in ChatGPT and Gemini Mean for Car Dealerships
OpenAI is testing ads in ChatGPT. Google is monetizing Gemini. C-4 Analytics breaks down what the rise of conversational AI ads means for automotive dealers.
AI Search vs. Traditional Search: What Car Dealers Need to Know in 2026
Is traditional search dying? C-4 Analytics dismantles the myths around AI search platforms like ChatGPT and provides a sound digital strategy for 2026.
The Digital Marketing Gap Analysis Every Car Dealership Should Run
C-4 Analytics breaks down the digital marketing gap analysis every car dealer should run to find out where they're losing sales, share, and ad spend.
What Dealers Actually Want From Digital Marketing in 2026
What do dealers across North America actually want from digital marketing in 2026? C-4 Analytics surveyed hundreds of dealers to find out. Get the full report.
How Dealers Can Unlock Amazon's DSP and Shopper Data to Reach In-Market Buyers
See how Amazon's DSP, garage data, and streaming TV improve local dealer ad targeting. Recorded March 2026, based on C-4 Analytics' NADA 2026 presentation.
5 Major Takeaways from NADA 2026, and What Smart Dealers Will Do Next
NADA 2026 shifted from hype to discipline. Discover 5 major takeaways on AI integration, profitability resets, and why smart dealers are choosing precision over volume.
Shifting Gears: The New Auto Buying Journey on TikTok
C-4 Analytics' Art Pier joins TikTok’s live stage at NADA 2026 to discuss how dealers can leverage TikTok for full-funnel performance and measurable ROI.
Solving 3 Problems Reduces Ad Spend by 31%
Unlock sales growth and share by overcoming the product, fragmentation, and strategic planning problems that hold back 95% of dealers.