Fresh Off NADA 2026: What Amazon Ads Can Actually Do for Your Dealership
Art Pier, VP of Media Strategy at C-4 Analytics, sat down with Marty Tremain from Amazon Ads to cover one of the most talked-about sessions from NADA 2026. If you missed it in Las Vegas or want to revisit the conversation, the full recording is available below.
In this episode of Analytics Unfiltered, Art and Marty break down how dealerships can move beyond traditional TV and spray-and-pray digital spending to reach the 3% of consumers who are actively in market for a vehicle at any given time, using data that most dealers do not know they have access to.
What you will learn:
- How Amazon's DSP works for local dealer advertising and why you do not need inventory listed on Amazon to take advantage of it
- How Amazon's garage data and life event signals help target buyers by current vehicle ownership, conquest segment, and predicted purchase timing
- Why 75% of vehicle purchases happen within 6 to 12 months of a major life event and how to build campaigns around that
- How C-4 Analytics uses a single Amazon DSP buy to reach audiences across Netflix, Paramount, CBS Sports, Fox, and the broader open internet
- How to bring your own CRM and DMS data into Amazon's platform to build look-alike audiences and close the loop with a sales match-back report
This conversation is part of C-4 Analytics' ongoing work with FordDirect and Amazon Ads. A deeper dive into that partnership is coming soon.
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