Automotive Video Advertising Solutions
Smarter Video Advertising That Moves Cars and Builds Brands
Nearly all of today’s in-market automotive intenders watch videos via streaming services as a staple of their daily lives. Dealers that want to reach modern shoppers across as many platforms and devices as possible need a smart, targeted video advertising strategy that boosts their brand’s awareness and leverages their specific inventory and incentives. C-4 Analytics makes it easier and more cost-effective than ever for dealers to attract customers across all major digital channels through our integrated video advertising solution.
Dynamic Video Targeting Capabilities
C-4 Analytics’ video advertising strategy marries the broad reach of OTT with precision ad targeting to increase brand lift while emphasizing ROI. Unlike broadcast or cable TV, programmatic digital video allows dealers to leverage custom audiences based on behavioral indicators, retargeting and household data. Our methodology includes diversifying OTT buys across many streaming and CTV services to ensure that relevant content is shown when and where it should be based on performance data, not platform or content bias. When relevant, we offer Spanish-language campaigns and audience targeting to reach key demographics. And our ability to dynamically incorporate a dealership’s VIN-specific inventory and incentives into our videos leads to impressive performance.
Reach Over 90% of In-Market Shoppers With Video and OTT Advertising
Full-Funnel Video Creation & Reporting
C-4 Analytics makes automotive video advertising easy thanks to our holistic management of the full campaign lifecycle, from video creation through VIN-specific and/or specials optimizations, through reporting. Our team excels at crafting visually compelling assets swiftly and at scale. Our videos are designed to perform well and encourage conversions across all streaming devices. Better yet, we continuously refine and report on the efficacy of our campaigns. C-4 Analytics’ video reporting includes sales matching, household (IP) attribution, campaign lift and more, allowing dealers to see the impact OTT advertising has on their bottom lines in real time.
C-4 Analytics’ Video Advertising Services Reach:
- YouTube
- Connected TV (CTV)
- Display
- And More!
FAQ: Frequently Asked Questions
- Why does my dealership need to invest in a video advertising strategy?
- What’s the difference between programmatic digital video and traditional broadcast or cable TV?
- Can you share an example of how video advertising has helped a dealership?
- Which platforms do C-4 Analytics’ video advertising services reach?
Why does my dealership need to invest in a video advertising strategy?
Nearly all in-market auto shoppers watch streaming video daily. Smart, targeted video campaigns boost brand awareness, highlight inventory and incentives and convert shoppers across devices and platforms.
What’s the difference between programmatic digital video and traditional broadcast or cable TV?
Unlike broadcast or cable TV, programmatic digital video allows dealers to leverage custom audiences based on behavioral indicators, retargeting and household data. Thanks to diverse OTT buys across streaming and CTV services, we can ensure relevant content is shown when and where it should be.
Can you share an example of how video advertising has helped a dealership?
Yes. We recommend taking a look at this particular automotive video advertising case study that shows how we helped a high-volume Buick GMC dealership in the Dallas market become the #1 Buick GMC dealer in Texas for total sales volume.
Which platforms do C-4 Analytics’ video advertising services reach?
Our video campaigns reach shoppers on YouTube, Facebook, Connected TV (CTV) and other major streaming services. We can help you reach over 90% of in-market shoppers with video and OTT advertising.