Paid Search in the AI Era: The Tactical Playbook
AI didn't kill Paid Search for dealers: it evolved it. Your ads can now appear inside AI answers, if your account is built for it. Here's the playbook.
Owning Shopper Intent in the AI Search Era
Amid fragmented and condensed online journeys, automotive dealers must focus on building the infrastructure needed to capture intent everywhere it surfaces.
Automotive Marketing Strategy: Why Steves Chevrolet Chose C-4 Analytics [VIDEO]
Austin Steves of Steves Chevrolet on choosing C-4 Analytics: Google-certified experts, a boutique model with no competing dealerships, and measurable used-car wins.
Automotive Marketing: Steves Chevrolet Traded Slow Vendors for Real-Time Results [VIDEO]
Brett Steves of Steves Chevrolet shares how C-4 Analytics replaced slow, once-a-month marketing with a fast, agile partnership that lifted phone calls and digital leads.
How Two Dealers Turned Short-Form Video Into Showroom Traffic
See how two domestic-brand dealers used TikTok to drive 580K+ impressions, 9,400+ clicks, and reach younger buyers other channels missed with C-4 Analytics
The Service Retention Playbook: How Dealerships Win Back Lost Customers
C-4 Analytics breaks down why service customer defection is the most overlooked revenue leak in retail automotive, and how dealerships are winning it back.
Chevrolet Dealer Reactivated 1,341 Lost Service Customers in 12 Months
See how a Chevrolet dealer reactivated 1,341 lost service customers, recovered $575K in repair orders, and hit 25x ROI with C-4 Analytics Reactivation+.
6 Automotive AI Search Takeaways from BrightonSEO Spring 2026
Our VP of Content & SEO, Ben Carsley, breaks down what dealers should know about automotive AEO, GEO and AI Search after attending BrightonSEO Spring 2026.
The Automotive Video Advertising Strategy Most Dealers Are Missing
Most dealer video budgets are split across channels that don't connect to a single car sold. Watch the on-demand session from C-4 Analytics and Tegna and learn how to fix it.