The Death of Vanity Metrics: Why Dealers Must Stop Chasing Clicks
Replace vanity metrics with KPIs that matter. See how one dealer group cut CPA and grew market share by tracking sales-focused marketing metrics.
Inventory Conquesting: Stealing Sales from Your Competitor’s Back Lot
Turn competitor inventory into your buyers. Use conquest tactics, real-time tracking, and targeted ads to win sales before your rivals do.
The Pump-In/Pump-Out War: How to Win the Battle for Market Share
Learn how to track pump-in/pump-out data, defend your PMA, and launch targeted conquest campaigns to win back sales and grow market share in 2025.
From Clicks to Keys: Turning Digital Traffic Into Real-World Sales
Most dealers lose 70% of shoppers between website clicks and sales. Discover proven tactics to turn digital traffic into real-world deals and higher ROI.
The 31% Solution: How Top Dealers Slash Ad Costs
Discover how leading dealerships cut ad spend by 31% and boost sales with transparent budgets, targeted campaigns, and real-time data. Efficiency wins.
The Death of Generic Marketing: Why Dealers Who Don’t Customize Will Lose in 2025
Discover why generic marketing is killing dealer ROI and how personalization, hyper-local targeting, and custom creative are the keys to winning in 2025.
Greenway Ford Achieves No. 1 New Car Volume Growth Among Top 100 Ford Dealers
Learn how C-4 Analytics helped Greenway Ford achieve the highest new car volume growth among the top 100 Ford dealers with an aggressive, full-funnel strategy.
Acing Automotive SEO in the AI Era
Is your dealership ready for the rise of AEO and GEO? Learn how AI search is changing the ways people search online and how to adjust your SEO strategy.
Cadillac Dealer Earns Escalade IQ Reservations Through SEO
Learn how C-4 Analytics used SEO techniques and SERP manipulation to help one Cadillac dealer earn leads and reservations for the Escalade IQ.