About C-4 Analytics
Our History & Mission
Since our founding in 2009, C-4 Analytics has helped thousands of dealers across North America sell more cars, increase market share and improve the efficiency of their marketing spend.
C-4 Analytics was founded by Michael Weiss and Justin Cook in 2009 in the wake of the Great Recession. They saw an opportunity to help dealers transform their businesses through the emerging field of digital marketing at a time when many still relied on traditional advertising. Dealers soon found that C-4 Analytics’ mix of advanced customer targeting, cutting-edge tactics and complete transparency allowed them to make smarter, more informed marketing decisions, putting dealer operators back in control of their marketing operations.
Today, C-4 Analytics employs hundreds of digital marketing experts across three main offices in Wakefield, MA, Ann Arbor, MI, and Chicago, while maintaining footprints across the U.S. and Canada. We’ve served thousands of the leading dealerships across North America, earned hundreds of industry awards, are certified by many top OEM programs and maintain close partnerships with industry giants like Google, Microsoft, Meta, Amazon and more.
Despite our growth, C-4 Analytics has found continued success by sticking to the same principles that made Weiss and Cook successful disruptors: by leading with the data, providing true partnerships, and focusing on the business outcomes that matter most to dealers.
C-4 Analytics Leadership Team
The 4Cs of Success:
Our Guiding Principles
C-4 Analytics was founded on the strength of our 4Cs of Success™ paradigm, which infuses psychological principles into specific digital marketing tactics. This theory transforms the way our partners collect, evaluate and communicate information about their businesses, connecting them to their customers at each stage of the customer journey.
We command market share through aggressive, tactical deployment of our strategies. We captivate audiences through messaging, content and timing. We help dealers close customers through data, analysis and insights. And we cultivate ongoing relationships between our partners and their customers to ensure repeat business and strength of brand.
Together, the 4Cs of Success™ help our clients own every touchpoint in their customers’ decision-making process and journey.
Our Proud Partnerships
We collaborate with the industry’s leading OEMs to drive innovation in automotive marketing.
