Free analysis · No obligation
New for 2026: Now includes AI search readinessBefore we ever talk, our research team prepares a personalized review of your website, SEO, paid search, reputation and AI search readiness, with annotated screenshots of your own site.
Annotated screenshots of your own site, inside.
Tell us about your dealership. Our research team takes it from there.
Our research team prepares your analysis, then we schedule a time to walk you through it.
No cost. No obligation.
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What dealers notice first
“The most impressive part was that C-4 had screenshots of our website and Google and a list of action items to fix immediately. It showed real preparation. We aren’t just another demo of the day.”
Director of Marketing, an auto group in Texas
Seven areas
Once you request an analysis, our research team builds your evaluation across seven areas of your digital presence. Then, a C-4 Analytics consultant walks you through every finding, live.
Website Experience
Usability, mobile performance and conversion readiness. What’s working and what’s costing you leads.
SEO Visibility
How you rank for the searches that drive sales, and where competitors outrank you.
Paid Search
Ad quality, keyword targeting, budget efficiency, and whether your spend is going where it should.
Local Listings and Reputation
Accuracy across directories, your review profile, and how you compare to top local competitors.
Social Media Presence
Platform use, content alignment, and whether social supports your brand.
Mystery Shop
We test your inbound lead response the way a buyer would: timing, channels and quality.
AI Search Readiness
Whether AI assistants and AI Overviews can find and trust your website: answer content, structured data, technical search basics and dealership differentiation.
No cost. No obligation.
New for 2026
Shoppers now ask ChatGPT, Gemini, Perplexity and Google’s AI Overviews which dealership to visit. Those answers are built from what AI systems can find, parse and trust on your website and beyond. Your analysis now rates your site’s readiness across four areas and ranks the fixes that matter most.
Answer Content
Does your site answer the questions shoppers ask: financing, trade-ins, service, model research and comparisons?
Machine Readability
Is your site’s information structured so AI tools can read it, including FAQ and dealership details in schema?
Search Foundation
Are the technical basics in place so search engines and AI can find and index your pages?
Entity Clarity
Is it clear who you are, where you are, and how your dealership connects to its profiles across the web?
What you get
A readiness rating for each area, from Developing to Strong, plus your top three priority fixes.
What the rating measures
AI answers change with every person, session and question, so a single screenshot of a ChatGPT answer proves nothing. Your readiness rating looks at the signals those answers are built from, on your own website, and shows you which ones are missing.
Results vary by dealership and market.