The auto buying journey has changed. TikTok is now where deals start. Watch the recording and learn exactly how to make that work for your dealership.
According to TikTok research, 80% of TikTok users feel more informed and confident about their vehicle purchase after using the platform. Art Pier from C-4 Analytics and Ryan Copacia from TikTok break down the exclusive research and hand you the playbook. Watch the recording and put it to work before your competitors do.
Featured Speakers
Art Pier | VP of Media Strategy, C-4 Analytics
Ryan Copacia | Principal, Global Business Solutions, TikTok
What's Covered
The Phone and a Hook Philosophy
Why authentic, low-production content builds more trust with in-market buyers than high-budget creative.
Automotive Ads for Inventory
How to keep your dealership's inventory visible to in-market buyers year-round using TikTok's ad products.
Full-Funnel Impact
How to leverage TikTok across every stage of the buyer journey, from initial discovery and research through to final vehicle selection.