Social Media Management
Many modern car-shoppers vet dealers via social media before committing to a sale or service appointment. What they find can be as influential in their buying process as a dealer’s inventory, pricing or website. C-4 Analytics offers an expert team of social media marketers who know what it takes to succeed in today’s social landscape. We offer complete social management for dealers and groups, as well as support for dealers looking to complement in-house efforts.
Profile Management
C-4 Analytics helps dealers navigate a modern social media landscape that’s frequently disrupted by emerging and evolving platforms. Our team optimizes and manages profiles across Facebook, Instagram, TikTok, X/Twitter and more, ensuring customers can find our dealer partners wherever they search or scroll. We ensure profiles are accurate, welcoming, and compliant with each platform’s best practices. We also optimize dealer profiles for SEO to help them rank on search engines, and to ensure our paid social campaigns are positioned to succeed.
40% of Gen Z conducts online searches via Social, not Google.
Will they find your dealership as they scroll?
Social ORM
Shoppers don’t just want to see that dealers have social media profiles; they want to interact with real people through them, too. One of the best ways for dealerships to build trust online is to connect with consumers publicly and privately via social. And one of the fastest ways to lose trust is to leave public-facing questions or concerns unanswered. C-4 Analytics arms dealers with the tools they need to respond to genuine questions, flag customer concerns, generate reviews and neutralize spam, ensuring social profiles remain positive, helpful spaces
3.3% Average Engagement Rate for C-4 Analytics Social Posts
Compared to 0.28% automotive industry average
Content Creation, Posting & Consultation
A strong social presence requires content that cuts through the noise and protects brand messaging. Our team’s unique blend of automotive and social expertise enables us to create posts across Facebook, Instagram and other platforms that inform and delight consumers. We leverage OEM information, each dealer’s unique selling points, and the latest social trends to create content that routinely outperforms industry averages.
For platforms that require native posting, like TikTok, C-4 Analytics can serve as a social consultant, teaching in-house dealer teams how to create, schedule and share the most meaningful content with the widest possible reach.
C-4 Analytics’ Social Media Management Services
- Profile Management & Optimization
- Posting for Facebook, Instagram and Select Platforms
- ORM Alert and Response Services
- TikTok and Native Posting App Consultations