Generating and Capturing Demand on the Car-Buyer Journey with Microsoft Video
Stop guessing where to spend your ad budget. Learn how to use Microsoft's unique video and audience solutions to attract high-value, in-market car shoppers and prove ROI
Acing Automotive SEO in the AI Era
Is your dealership ready for the rise of AEO and GEO? Learn how AI search is changing the ways people search online and how to adjust your SEO strategy.
The Road Ahead: Key Insights for Pre-Owned, Fixed Ops, and Consumer Engagement
Learn how consumer behavior and market dynamics impact your pre-owned and fixed ops strategies. Our auto marketing experts will help you own your market.
A Data-Focused Look at 2025 and Beyond
Join C-4 Analytics’ automotive marketing experts as they break down the biggest trends shaping automotive retail in 2025. Stay ahead in an evolving market.
Winning Votes & Views: Video Advertising for Dealerships During the Political Season
Explore how dealerships can navigate political season advertising with expert video tactics. Learn audience targeting, platform trends and how to drive engagement.
Shifting Gears: Navigating the Sales Volume Model Change in the Automotive Industry
The automotive industry is shifting from gross profit to sales volume. Learn how to successfully navigate this change with data-backed strategies to secure a larger market share.
The Donut Hole and the Donut: Why Co-op Is Never Enough
Maximize your co-op funds, but don't stop there. Learn why self-funded campaigns are essential for gaining market share and how to choose the right partner for your dealership's success.
The 3 Must-Dos to Gain Market Share
Market share is the key to long-term success. Learn the three must-do strategies to gain a competitive advantage over your on-brand and off-brand rivals.
Microsoft Pivots and Changes the Search Marketing Landscape
Discover how the new Bing search engine with ChatGPT and Microsoft's full ad suite are changing automotive marketing. Learn how to leverage these tools for greater reach and efficiency.