More Than Cars at NAMAD 2025 with DJ Sardana
Discover behind-the-scenes insights from the NAMAD Annual Conference in this exclusive More Than Cars x ASOTU video. Hear DJ Sardana’s inspiring automotive journey, his impact at C-4 Analytics, and candid advice for building lasting dealer partnerships. Watch now!
Marketing that Moves! with Car Guy Coffee
See C-4 Analytics and Car Guy Coffee for automotive marketing insights, real-world dealer strategies, and digital tactics to boost sales and market share.
Is Your Dealership's Digital Ad Data Truly Secure?
Worried about a security breach? Ask your provider these 5 questions to protect your dealership's data and assets.
How Auto Dealers Can Win in AI Overviews: Insights from a 151-Dealership Study
C-4 Analytics studied 151 dealership domains to uncover how Google’s AI Overviews impact automotive SEO. Learn what triggers citations and how dealers can win.
How AI Predicts Your Next 90 Days of Car Sales
Discover how AI can forecast your next 90 days of sales, align inventory, and optimize marketing. Learn how a Chevy dealer increased sales 18%.
The Death of Vanity Metrics: Why Dealers Must Stop Chasing Clicks
Replace vanity metrics with KPIs that matter. See how one dealer group cut CPA and grew market share by tracking sales-focused marketing metrics.
Inventory Conquesting: Stealing Sales from Your Competitor’s Back Lot
Turn competitor inventory into your buyers. Use conquest tactics, real-time tracking, and targeted ads to win sales before your rivals do.
The Pump-In/Pump-Out War: How to Win the Battle for Market Share
Learn how to track pump-in/pump-out data, defend your PMA, and launch targeted conquest campaigns to win back sales and grow market share in 2025.
From Clicks to Keys: Turning Digital Traffic Into Real-World Sales
Most dealers lose 70% of shoppers between website clicks and sales. Discover proven tactics to turn digital traffic into real-world deals and higher ROI.