The Death of Vanity Metrics: Why Dealers Must Stop Chasing Clicks
Replace vanity metrics with KPIs that matter. See how one dealer group cut CPA and grew market share by tracking sales-focused marketing metrics.
Inventory Conquesting: Stealing Sales from Your Competitor’s Back Lot
Turn competitor inventory into your buyers. Use conquest tactics, real-time tracking, and targeted ads to win sales before your rivals do.
A Deep Dive Into the Evolution of Automotive Digital Marketing
Explore the evolution of automotive digital marketing. Learn how smart car dealerships use the latest strategies—SEO, social, analytics, and AI—to drive more leads and sales in 2026.
The Pump-In/Pump-Out War: How to Win the Battle for Market Share
Learn how to track pump-in/pump-out data, defend your PMA, and launch targeted conquest campaigns to win back sales and grow market share in 2025.
From Clicks to Keys: Turning Digital Traffic Into Real-World Sales
Most dealers lose 70% of shoppers between website clicks and sales. Discover proven tactics to turn digital traffic into real-world deals and higher ROI.
The 31% Solution: How Top Dealers Slash Ad Costs
Discover how leading dealerships cut ad spend by 31% and boost sales with transparent budgets, targeted campaigns, and real-time data. Efficiency wins.
The Death of Generic Marketing: Why Dealers Who Don’t Customize Will Lose in 2025
Discover why generic marketing is killing dealer ROI and how personalization, hyper-local targeting, and custom creative are the keys to winning in 2025.
Managing Market Shifts: How Fixed Ops & Pre-Owned Will Drive Dealer Success in 2025
Discover actionable, data-driven tactics from the latest C-4 Analytics webinar to help your dealership dominate across pre-owned retail and fixed-ops.
The Visual and Intelligent Edge: Video and AI Will Drive the Future of Automotive Engagement
How are video advertising and AI search transforming automotive digital marketing? C-4 Analytics’ consumer research offers key insights for dealers.