Unlocking Real Dealership Growth & Innovation in Automotive Marketing
Discover modern dealership marketing with C-4 Analytics and the Car Guy Coffee Podcast. VP of Analytics & Reporting, Luke Jonas, and VP of Media Strategy, Art Pier, break down data-driven strategies, electric vehicle marketing, and how to target today’s evolving car buyer—sharing practical solutions to help your dealership win more market share, generate real sales, and adapt in a time of digital disruption.
What You’ll Learn In This Episode
- How to connect the dots from digital ad spend to vehicles sold
- EV marketing and education: Building trust and capturing new shoppers
- Why every dealership is a unique “snowflake” (and how to use your data to your advantage)
- Best practices for full-funnel attribution, omnichannel campaigns, and showroom sales alignment
- The importance of local market insights—like pump-in/pump-out, sales by ZIP, and audience psychographics
- Tips for activating your sales team with real-time data and messaging