The Pump-In/Pump-Out War: How to Win the Battle for Market Share
Learn how to track pump-in/pump-out data, defend your PMA, and launch targeted conquest campaigns to win back sales and grow market share in 2025.
From Clicks to Keys: Turning Digital Traffic Into Real-World Sales
Most dealers lose 70% of shoppers between website clicks and sales. Discover proven tactics to turn digital traffic into real-world deals and higher ROI.
The 31% Solution: How Top Dealers Slash Ad Costs
Discover how leading dealerships cut ad spend by 31% and boost sales with transparent budgets, targeted campaigns, and real-time data. Efficiency wins.
The Death of Generic Marketing: Why Dealers Who Don’t Customize Will Lose in 2025
Discover why generic marketing is killing dealer ROI and how personalization, hyper-local targeting, and custom creative are the keys to winning in 2025.
Managing Market Shifts: How Fixed Ops & Pre-Owned Will Drive Dealer Success in 2025
Discover actionable, data-driven tactics from the latest C-4 Analytics webinar to help your dealership dominate across pre-owned retail and fixed-ops.
The Visual and Intelligent Edge: Video and AI Will Drive the Future of Automotive Engagement
How are video advertising and AI search transforming automotive digital marketing? C-4 Analytics’ consumer research offers key insights for dealers.
Why Attribution Matters: Unlocking ROI in Your Automotive Marketing Spend
Discover how dealerships can unlock true ROI with accurate attribution. Learn to track touchpoints, optimize spend and make data-driven decisions.
Assessing True Vendor Performance: Marketing vs. the Market
Are your vendors driving leads through marketing or just riding the market wave? Learn how to assess the true performance of automotive marketing vendors.
Decoding the 2025 Automotive Consumer: Navigating Price Sensitivity and the Evolving Path to Purchase
How is today’s economic landscape impacting auto consumer sentiment? C-4 Analytics’ data reveals insights around price sensitivity and shifting brand loyalty.