Exclusive: Conversations at NAMAD from More Than Cars with DJ Sardana’s Automotive Journey & Insights
Live From the NAMAD 2025 - Powered by More Than Cars • In Partnership with ASOTU
Ready for raw, authentic dealer talk straight from the heart of the industry? Dive into our live session from the NAMAD conference, where Errol Bomar sits down with DJ Sardana (C-4 Analytics) for a must-watch conversation.
- Discover DJ's 24-year path: From launching his own auto parts business, to managing 13 dealerships at Asbury, to helping dealers nationwide drive growth and efficiency at C-4 Analytics.
- Real stories, real results: Hear how DJ’s team helped a major dealer match sales AND cut ad spend nearly in half, and why custom strategy always beats copy-paste solutions.
- Inside the C-4 Advantage: Learn about white-glove account management (10 rooftops max per manager), weekly strategy sessions, and behind-the-scenes Google-certified experts making a real impact for Ford—and for dealers of any brand.
- Personal resilience & representation: DJ shares from his book, Can’t Hold Me Back: My Life Growing Up Brown in America, offering a powerful perspective on diversity, loyalty, and thriving through adversity.
- Dealer-to-dealer practical advice: Key questions to ask your agency, why siloed marketing fails, and how building genuine relationships is the heart of dealership growth.
Connect and Keep the Conversation Going:
- Learn more about DJ’s book, “Can’t Hold Me Back” at djsardana.com
- Visit MoreThanCars.com for more podcasts, recaps, and event coverage from ASOTU, NAMAD, and beyond.
- Join our community for dealer-first events, actionable insights, and the latest automotive news.