3 Graphs & The Truth: A COVID-19 Auto Marketing Model
How will the third COVID surge impact auto sales? We distill complex market dynamics into a simple model based on historical sales, spending, and public health data.
Consumer Purchase Intent During an Uncharted Holiday Season
Maximize Q4 sales by understanding post-COVID customer intent. Learn how C-4 Analytics and Google use video, search, and Discovery campaigns to drive performance and capture demand.
Peace, Love & Understanding: Uniting Traditional & Digital Agencies
"My digital agency does Google, and my traditional agency does TV." This divided strategy must end. Learn the framework to unite both for maximum growth and profitability.
I Learned It From You, Dad: The Truth About Radio Advertising
Radio consumes vast ad budgets but yields low returns. Learn how traditional ads hurt digital sales, why streaming audio is key, and how to properly include radio in your mix.
The Diminished Strategic Role of the Traditional Advertising Agency
Traditional ad agencies are losing influence. Learn how to prove to your dealer principal that a native digital agency is better positioned to become your Agency of Record.
Marketing 101: Never Use The Same Digital Partner As Your Competitor
Stop losing sales! Learn why using a "conflicted agency" that serves your on-brand archrivals sabotages your performance across SEM, SEO, and content, and how to fix it.
Hard Part of Digital Retailing is NOT Digital Retailing
Digital Retailing is easy; winning is hard. Learn why losing control of the buying experience requires you to shift your marketing immediately to intercept customers sooner.
The Restart: Getting the Most Out of Your Second Chance at 2020
Don't get caught flat-footed. We present strategies for "The Restart," summarizing COVID-19 data, sequencing campaigns, and maximizing sales as customer expectations shift to digital retailing.
"Billy Should Have Stayed in the Middle. Don't Be Like Billy."
Dealers who chopped digital ads are missing crucial data. Learn how to intercept the mid-funnel shopper now to set your store up for a faster recovery and leapfrog competitors.