"Stop Everything!" My Dealer Said "Cut It All - Now!"
Don't panic! Learn the short-term strategies you can deploy today to make smarter digital decisions, capitalize on OEM offers, and gain market share in this downturn.
Everything I Know About Digital Strategy I Learned From Bobsled Racing
Learn the strategic lessons from a World Cup bobsled athlete on digital marketing: prioritize goals, use data for actionable insights, and measure performance-based outcomes, not just activity.
How Are You Measuring Digital Success in 2020?
Sophisticated dealers need new measurement criteria in 2020. Learn how to align your digital metrics with true business goals: sales, market share, and profit margin.
Unlocking the Hidden Marketing Advantage of Your Dealer Group
Dealer groups are leaving deals on the table. Learn 4 proven strategies-centralization, cross-promotion, leveraging used inventory, and using first-party data-to boost group sales 10-15%.
I Just Hired a New Website Provider—Now What?
You signed a new website contract. Learn the 8 essential rules you must follow to successfully manage the provider transition, protect your SEO, and ensure lead and data continuity.
The Fixed Ops Team - Glory without the Glamour
Service campaigns make money, but 85% of bays are empty. Learn how to bridge the digital gap for Fixed Ops, reallocate funds, and win back business from independent service centers.
Never Let Your Website Provider Do Your Digital Marketing
Don't let your website host sell you templated SEO and SEM. Learn why conflicted website providers sabotage your strategy and how to hire an agency that can help you win.
Heading to Digital Dealer 27? Bring This Checklist!
Heading to Digital Dealer? Use this checklist to quickly triage vendor pitches, avoid conflicted agencies, and identify partners capable of increasing your sales and share.
Thinking About Changing Your Website Provider and/or Digital Marketing Company?
Dealers are thinking about switching vendors due to conflicts and inferior performance. Use this framework to research, ask the right questions, and find an unconflicted partner.