The core problem in automotive marketing is simple: how do you generate demand and then capture it efficiently? Traditional methods often fail because they try to do both at once, resulting in wasted spend and unmeasurable results.
This exclusive C-4 Analytics webinar, featuring experts from Microsoft Advertising, reveals a powerful, data-driven strategy to solve this challenge. You'll discover how to leverage Microsoft's unique ecosystem and high-value audience to attract shoppers at every point of the funnel.
Inside this webinar, you will learn:
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Why the Microsoft Audience Is Unduplicated: Microsoft's users are a highly desirable, professional audience with significant buying power and a high purchase intent. Find out why they are more likely to buy a vehicle in the next six months.
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How to Turn Video into Sales: Video doesn't have to be just "awareness." Learn how to use Microsoft's unique data signals to pair online video (OLV) with in-market audiences, transforming your video ads into a performance tool that showcases real-time inventory.
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The Full-Funnel 1-2 Punch: See how to integrate video with Search and Auto Inventory Ads (AIA) for a seamless capture strategy. This approach creates measurable engagement and tracks the customer journey from first impression to final conversion.
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The Value of Retargeting: Understand how to use Microsoft's vast network—including Outlook and LinkedIn targeting—to re-engage users who have shown interest, ensuring no high-value lead is left behind.
Stop relying on vanity metrics. This is a pragmatic, data-driven plan to generate consistent, measurable revenue and prove the ROI of your full-funnel media mix.