California CARS Act Ad Rules for Dealers
California's CARS Act (SB 766) takes effect October 1, 2026. See what it requires in dealer ads, from total price to add-ons and payment offers.
The Stellantis Marketing Covenant: 6 Details CDJR Dealers Should Know
A practical guide to the Q4 2026 Stellantis Marketing Covenant for CDJR dealers: correction windows, keyword rules, DAP funds, pricing and strikes.
AI Is Everywhere in Automotive Marketing. Here Is How It Should Really Be Used.
Every vendor claims AI. Most dealers can't tell what it's actually doing in their campaigns. Here's what AI in automotive marketing really looks like.
MozCon 2026: Why Visibility Matters More Than Ever for Auto Dealers
What should dealers take away from MozCon 2026? Explore key info about AI search, visibility, reputation, local SEO, brand and the future of automotive SEO
Your Marketing Report Says Things Are Going Well. Are They?
Your marketing report looks great. But is your program actually driving sales and market share? Here is how dealers cut through the noise and find out.
What Digital Marketing for Car Dealerships Looks Like When It's Working
Most dealership digital marketing creates activity but doesn't sell cars. Here's what a program built to drive sales, share, and efficiency actually looks like.
Q3 2026 Auto Buyer Trends: Selectivity, Soft Loyalty and Price Sensitivity Point to Pragmatic Shopping
C-4 Analytics’ latest QCIS report reveals key Q3 2026 auto buyer trends, helping dealers succeed in a market defined by discernment and brand agnosticism.
Demand Gen and Owning Your Backyard: Win Your Market With Real Sales Data
"Sell more cars" is not an objective. See how dealers use real market and sales data to generate demand, capture it, and defend their backyard.
Reactivating Your Customers: Turning First-Party Data Into Service and Sales
Service loyalty is slipping. Your DMS is full of customers you already won. Here's how to reactivate them with market intelligence and AI.