Revving Up Success: Strategic Targeting Unlocks Pre-Owned Inventory Potential
Learn how C-4 Analytics helped a Tennessee Nissan dealer replenish their pre-owned inventory and generate new leads through a highly targeted digital marketing campaign.
The Road Ahead: Key Insights for Pre-Owned, Fixed Ops, and Consumer Engagement
Learn how consumer behavior and market dynamics impact your pre-owned and fixed ops strategies. Our auto marketing experts will help you own your market.
Why Attribution Matters: Unlocking ROI in Your Automotive Marketing Spend
Discover how dealerships can unlock true ROI with accurate attribution. Learn to track touchpoints, optimize spend and make data-driven decisions.
From Click to Car Bay: How AI-Fueled Optimization Turned Measurement Challenges Into Operational Growth
Learn how C-4 Analytics deployed AI-fueled optimizations to lower CPA and drive online service appointments for one leading Chevy dealership.
Winning Zip Codes With AI: How Google Ads Helped a Volkswagen Dealership Capture Market Share and Lower Costs
Learn how C-4 Analytics helped one Volkswagen dealership capture market share and lower CPA through AI-backed zip code-specific paid media targeting.
Assessing True Vendor Performance: Marketing vs. the Market
Are your vendors driving leads through marketing or just riding the market wave? Learn how to assess the true performance of automotive marketing vendors.
SEO Overhaul Drives Conversions for CT Nissan Dealership
Learn how C-4 Analytics helped one Nissan dealership drive more form submissions and leads through SEO strategy and optimized content creation.
A Data-Focused Look at 2025 and Beyond
Join C-4 Analytics’ automotive marketing experts as they break down the biggest trends shaping automotive retail in 2025. Stay ahead in an evolving market.
Decoding the 2025 Automotive Consumer: Navigating Price Sensitivity and the Evolving Path to Purchase
How is today’s economic landscape impacting auto consumer sentiment? C-4 Analytics’ data reveals insights around price sensitivity and shifting brand loyalty.