Measuring Marketing Effectiveness: Myth or Magic
Don't get lost in the data. C-4 Analytics shares how to measure marketing effectiveness, translate data into action, and check your "data report card" in just 5 minutes.
Let Me ChatGPT That For You: AI’s Impact on Automotive SEO
How is AI changing automotive search? Ben Carsley and Melyssa Cantor of C-4 Analytics demystify generative AI, debunk common myths, and share actionable SEO strategies to help dealers prepare for the future.
Maximizing Your Marketing Funnel With Google's New Campaign Types
Demystify Google's newest ad campaigns. Learn how to leverage Vehicle Ads, Video Action, Discovery, and Performance Max to create a full-funnel strategy that captures conversions and drives sales.
Successful Marketing Directors Have These 5 Skills In Common
What sets top marketers apart? Rob Stoesser reveals the five essential skills that successful marketing directors are using to guide their dealerships to success in a changing industry.
Recession? Now Is the Best Time to Gain Market Share
As dealers pull back, a unique opportunity emerges. Learn how C-4 Analytics can help you seize market share during a recession, using data-driven strategies to beat the competition.
If I Hear One More Thing About the Power of OTT…
Stop wasting impressions. Learn the truth about Over-The-Top (OTT) video, how to integrate it with search for a 52% conversion lift, and measure ROI through brand metrics, not direct clicks.
Want More EV Shoppers? You Need Better SEO
EV shoppers are different. Learn the three key SEO strategies you need to attract this emerging audience, beat your competitors, and win market share—regardless of your inventory levels.
Back to the Future & Smart Marketing Decisions
Digital and traditional marketing are converging. Learn how to create a strategic marketing plan to guide your dealership and make smart, data-driven decisions that shape your future success.
Heard On The Strip
New car pre-ordering, digital retailing, EV charging: Get the report from NADA on the latest issues, new digital services, and compliance companies shaping the next 24 months of the industry.