BMW Dealer Doubles Industry Email Open Rate with EV Campaign
A Southern California BMW dealer boosted EV awareness and closed 18 sales transactions with a 56.3% email open rate, more than double the industry average.
The Visual and Intelligent Edge: Video and AI Will Drive the Future of Automotive Engagement
How are video advertising and AI search transforming automotive digital marketing? C-4 Analytics’ consumer research offers key insights for dealers.
Nissan Dealer Generates 42 Trade-In Submissions in 5 Days
A Tennessee Nissan dealer generated 42 trade-pending form submissions in 5 days after C-4 Analytics launched a targeted trade-in campaign.
The Road Ahead: Key Insights for Pre-Owned, Fixed Ops, and Consumer Engagement
Learn how consumer behavior and market dynamics impact your pre-owned and fixed ops strategies. Our auto marketing experts will help you own your market.
Why Attribution Matters: Unlocking ROI in Your Automotive Marketing Spend
Discover how dealerships can unlock true ROI with accurate attribution. Learn to track touchpoints, optimize spend and make data-driven decisions.
AI Optimization Cuts Chevy Dealer's Service CPA 57% and Calls 66%
A Chevy dealer cut service cost per acquisition 57% and reduced inbound service calls 66% after C-4 Analytics deployed an AI-driven measurement solution.
How AI-Powered Google Ads Helped a VW Dealer Win Market Share
A VW dealership grew leads 57% and cut cost per lead 40% quarter over quarter after C-4 Analytics deployed AI-powered, zip code-level Google Ads targeting.
Assessing True Vendor Performance: Marketing vs. the Market
Are your vendors driving leads through marketing or just riding the market wave? Learn how to assess the true performance of automotive marketing vendors.
CT Nissan Dealer Grows Form Submissions 271% with SEO Keyword Strategy
A Connecticut Nissan dealer grew form submissions 271% and organic sessions 440% after C-4 Analytics identified and targeted underleveraged low-funnel keywords.