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Nissan

SEO Overhaul Drives Conversions for CT Nissan Dealership

Organic keyword research and implementation leads to major boosts in traffic and form submissions

Challenge:

A Connecticut Nissan dealership's new vehicle specials page was receiving organic traffic for keywords not present in the page's copy, indicating an opportunity to capture valuable low-funnel traffic.

Strategy:

C-4 Analytics' expert team revised the on-site content to explicitly target high-conversion keywords like "$500 down," "zero down," and "no money down," optimizing the page for organic visibility and conversions.

Results:

The increased organic traffic translated to an uplift in form submissions and leads for the dealership. The client saw a noticeable surge in customer interest and engagement related to the specifically targeted keywords as the landing page traffic grew.

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Ready to see how we did it? Get the complete details on our content strategy and the full results of our work with the Connecticut Nissan dealership.

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