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Insights That Impact
Dealer Business Outcomes

The 2019 Sales Drag Race is About to Start: Let’s Get a Great Launch!

Sales are cooling in 2019. Learn the 4 factors impacting your business and the 9 key questions to ask your agency to maximize your launch, increase share, and cut costs.
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Maximizing Ad Spend ROI: Integrating your Co-Op Vendor Advertising and Your Digital Agency Competition Targeting Campaigns

Stop losing sales to rivals. Learn the strategic integration plan for combining OEM co-op ads with competition targeting campaigns to maximize efficiency and gain market share.
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"ABC" - Always Be Conquesting

Stop plateauing sales! Learn the advanced in-market strategies used by high-growth dealers to target in-market buyers, regardless of brand, and measure success by market share.
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Your Conflicted Agency: Losing Sales, Wasting Money, Helping the Competition

Is your agency helping your rivals? Learn the top signs of a conflicted relationship, how it's costing you sales and money, and the reports to use to expose the problem.
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How Much Should I Spend on Paid Search Campaigns?

Stop guessing your budget. Learn the 4 key inputs for setting effective Paid Search spend, how to identify vendor conflicts, and the simple metrics to hold partners accountable.
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There is Still Time: Adjusting Digital Plans for H2 2018

Stop plateauing sales! Learn the advanced in-market strategies used by high-growth dealers to target in-market buyers, regardless of brand, and measure success by market share.
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Bro, Do You Even Target? Advanced In-Market Targeting

Maximize sales by finding the perfect buyer. Learn how to crush competitor pump-ins, use the Google Moments, and apply data to find shoppers before they hit your site.
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Grosses Are Down: Is Your SEO to Blame?

Dealers' grosses are suffering because their sites are invisible in search. Learn how SEO-induced margin erosion happens and how to fix your digital foundation now.
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Friends Don't Let Friends Co-Op

Co-op programs sabotage sales growth. Learn why co-op never solves a pump-in problem, how much it costs you in lost sales, and how to allocate dollars for maximum ROI.
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Webinars, Case Studies, and More From the Experts at C-4 Analytics

C-4 Analytics takes pride in employing, training and empowering true automotive marketing experts. The insights our team offers don’t just keep dealers in the know; they help our partners make informed business decisions and stay ahead of emerging trends. 

Browse our webinars, case studies, market analyses and thought leadership pieces to become a leader in your market.