Dealer Advertising Compliance
The price in your ad has to be a price every buyer can pay, with the terms clear everywhere the offer runs. Federal and state regulators enforce that standard on dealer advertising. C-4 Analytics builds compliance checks into the ads, specials pages and feeds we produce, so problems get caught before an offer goes live.
What We Check Before an Offer Goes Live
Every offer gets the same checks, whether it's a search ad, a homepage slide or a social post. Advertised prices include every mandatory dealer fee. Headline prices are available to every buyer, with conditional rebates shown separately. Lease and finance ads carry their required terms, offers carry expiration dates, and prices match across your ads, landing pages, specials and inventory feeds.
How Our Review Works
Compliance starts before anything is designed. Your Account Lead works with your team to lock in each offer's price, terms, eligibility and expiration date up front. Our AI-assisted review tool checks the specials page and creative against those details, and the review runs again before launch. We follow written disclosure standards for every channel and turn off Google features that show your offers without their disclosures.
Built to OEM, Co-Op and State Requirements
As a certified provider in 11 OEM digital programs, our teams build to each brand's pricing, keyword and creative rules so your co-op funds stay eligible. State rules add to the federal standard. California's CARS Act is one example, and our California offer structure leads with total price in every ad for a specific vehicle.
Your Dealership Makes the Final Call
Advertising obligations belong to the dealership, whoever builds the ad. C-4 Analytics brings the process and the attention to detail, and your legal and compliance team approves. We give them the offer details, the disclaimer language and the reason behind every flag.
Compliance Built Into Every Channel We Run
We keep written disclosure standards for paid search, display, social, video, email and homepage slides, so each format carries the terms it needs. We also check that inventory feeds and vehicle listing ads show the same price as your website, and we update our standards as federal, state and OEM rules change.
C-4 Analytics' Dealer Advertising Compliance Services
- Pre-Launch Offer and Disclaimer Review
- Specials Page and Homepage Slide Review
- Channel Disclosure Standards for Search, Display, Social, Video and Email
- OEM and Co-Op Program Compliance
- Inventory Feed and Vehicle Listing Ad Price Checks
- State Advertising Rule Guidance, Including the California CARS Act
FAQ: Frequently Asked Questions
- What Does the FTC Expect in Car Dealer Price Advertising?
- How Does C-4 Analytics Review Dealer Ads?
- Does C-4 Analytics Help Dealers Follow the California CARS Act?
- Does C-4 Analytics Provide Legal Approval for My Ads?
The advertised price should include every mandatory dealer fee, with only government taxes, title and registration left out. The headline price can't depend on rebates not every buyer qualifies for or on using dealer financing.
We confirm each offer's pricing, terms and expiration date with your team up front. Then our AI-assisted review tool checks the specials page and creative, and we check again before launch against written disclosure standards for each channel and OEM program.
Yes. Our California offer structure leads with total price, and our team checks ads, specials pages, feeds and payment offers against the law's requirements.
No. We review offers, flag issues and build ads to current rules, but advertising obligations belong to the dealership. Your legal and compliance team makes the final call.