The Diminished Strategic Role of the Traditional Advertising Agency
Traditional ad agencies are losing influence. Learn how to prove to your dealer principal that a native digital agency is better positioned to become your Agency of Record.
Marketing 101: Never Use The Same Digital Partner As Your Competitor
Stop losing sales! Learn why using a "conflicted agency" that serves your on-brand archrivals sabotages your performance across SEM, SEO, and content, and how to fix it.
Hard Part of Digital Retailing is NOT Digital Retailing
Digital Retailing is easy; winning is hard. Learn why losing control of the buying experience requires you to shift your marketing immediately to intercept customers sooner.
The Restart: Getting the Most Out of Your Second Chance at 2020
Don't get caught flat-footed. We present strategies for "The Restart," summarizing COVID-19 data, sequencing campaigns, and maximizing sales as customer expectations shift to digital retailing.
"Billy Should Have Stayed in the Middle. Don't Be Like Billy."
Dealers who chopped digital ads are missing crucial data. Learn how to intercept the mid-funnel shopper now to set your store up for a faster recovery and leapfrog competitors.
"Stop Everything!" My Dealer Said "Cut It All - Now!"
Don't panic! Learn the short-term strategies you can deploy today to make smarter digital decisions, capitalize on OEM offers, and gain market share in this downturn.
Everything I Know About Digital Strategy I Learned From Bobsled Racing
Learn the strategic lessons from a World Cup bobsled athlete on digital marketing: prioritize goals, use data for actionable insights, and measure performance-based outcomes, not just activity.
How Are You Measuring Digital Success in 2020?
Sophisticated dealers need new measurement criteria in 2020. Learn how to align your digital metrics with true business goals: sales, market share, and profit margin.
Unlocking the Hidden Marketing Advantage of Your Dealer Group
Dealer groups are leaving deals on the table. Learn 4 proven strategies-centralization, cross-promotion, leveraging used inventory, and using first-party data-to boost group sales 10-15%.