Weaponize Your SEO
Stop using weak, templated SEO. Learn the 5 strategies and local data points C-4 Analytics uses to weaponize your SEO, outrank competitors, and capture high-quality leads.
Inventory Is Not Your Problem. It’s Your Opportunity.
Stop cutting ad spend! Learn the strategies top dealers use to target their "best customer," maximize grosses, and gain market share in an inventory-constrained market.
Decrypting Streaming Media: A Podcast-Style Discussion
treaming media is the new frontier. Learn how to leverage data-driven targeting on services like Spotify, Hulu, and Sling to create an integrated strategy and win market share.
The Tough Questions You Should Be Asking Your Agency
Is your agency helping your rivals? Learn the 11 tough questions that reveal if your digital partner is truly aligned with your goals to increase sales, share, and lower CPA.
"It’s Not Them - It’s You!" How Dealers Sabotage Themselves
Dealers consistently sabotage their sales by making uninformed vendor choices. Learn the top 5 self-inflicted issues holding you back from hitting your sales and profit goals.
3 Graphs & The Truth: A COVID-19 Auto Marketing Model
How will the third COVID surge impact auto sales? We distill complex market dynamics into a simple model based on historical sales, spending, and public health data.
Consumer Purchase Intent During an Uncharted Holiday Season
Maximize Q4 sales by understanding post-COVID customer intent. Learn how C-4 Analytics and Google use video, search, and Discovery campaigns to drive performance and capture demand.
Peace, Love & Understanding: Uniting Traditional & Digital Agencies
"My digital agency does Google, and my traditional agency does TV." This divided strategy must end. Learn the framework to unite both for maximum growth and profitability.
I Learned It From You, Dad: The Truth About Radio Advertising
Radio consumes vast ad budgets but yields low returns. Learn how traditional ads hurt digital sales, why streaming audio is key, and how to properly include radio in your mix.