Content by C-4 Analytics
Q3 2026 Auto Buyer Trends: Selectivity, Soft Loyalty and Price Sensitivity Point to Pragmatic Shopping
C-4 Analytics’ latest QCIS report reveals key Q3 2026 auto buyer trends, helping dealers succeed in a market defined by discernment and brand agnosticism.
How Phase 1 Helped Four Dealers Recover Leads, Calls, and Sales
See how a C-4 Analytics Phase 1 audit helped four dealers recover leads, calls, and sales with 141% appointment lift, 200% lead lift, and 60% sales growth.
Automotive Marketing Strategy: Why Steves Chevrolet Chose C-4 Analytics [VIDEO]
Austin Steves of Steves Chevrolet on choosing C-4 Analytics: Google-certified experts, a boutique model with no competing dealerships, and measurable used-car wins.
Automotive Marketing: Steves Chevrolet Traded Slow Vendors for Real-Time Results [VIDEO]
Brett Steves of Steves Chevrolet shares how C-4 Analytics replaced slow, once-a-month marketing with a fast, agile partnership that lifted phone calls and digital leads.
How Two Dealers Turned Short-Form Video Into Showroom Traffic
See how two domestic-brand dealers used TikTok to drive 580K+ impressions, 9,400+ clicks, and reach younger buyers other channels missed with C-4 Analytics
The Service Retention Playbook: How Dealerships Win Back Lost Customers
C-4 Analytics breaks down why service customer defection is the most overlooked revenue leak in retail automotive, and how dealerships are winning it back.
Chevrolet Dealer Reactivated 1,341 Lost Service Customers in 12 Months
See how a Chevrolet dealer reactivated 1,341 lost service customers, recovered $575K in repair orders, and hit 25x ROI with C-4 Analytics Reactivation+.
The Automotive Video Advertising Strategy Most Dealers Are Missing
Most dealer video budgets are split across channels that don't connect to a single car sold. Watch the on-demand session from C-4 Analytics and Tegna and learn how to fix it.
Ford U300 Dealer Grew New Vehicle Sales 64% in a Shrinking Market
See how a Ford U300 dealer grew new vehicle sales 64.3%, claimed #1 in its retailing area, and reached 52.9% market share with C-4 Analytics.