Content by C-4 Analytics
Your Service Drive Is Losing Market Share. Here Is How to Take It Back.
Quick lubes are taking dealership service market share. Here is how to fight back with a smarter fixed ops marketing strategy.
VW Dealer Climbed to #1 in District While the Market Shrank 4.7%
See how a Midwest VW dealer climbed to #1 in district and grew sales 13% while the market shrank 4.7%, powered by C-4 Analytics paid media strategy.
GM Dealers Generate 133 Quality New Car Leads Through Targeted SEO
See how two Midwestern GM dealers generated 133 high-quality new car leads through targeted SEO without raising ad spend with C-4 Analytics.
From Scroll to Showroom: How TikTok Drives Real Vehicle Sales
The recording is ready. Learn how in-market buyers are using TikTok to choose their next vehicle and what your dealership can do about it today.
AI Search vs. Traditional Search: What Car Dealers Need to Know in 2026
Is traditional search dying? C-4 Analytics dismantles the myths around AI search platforms like ChatGPT and provides a sound digital strategy for 2026.
The Digital Marketing Gap Analysis Every Car Dealership Should Run
C-4 Analytics breaks down the digital marketing gap analysis every car dealer should run to find out where they're losing sales, share, and ad spend.
What Dealers Actually Want From Digital Marketing in 2026
What do dealers across North America actually want from digital marketing in 2026? C-4 Analytics surveyed hundreds of dealers to find out. Get the full report.
How Dealers Can Unlock Amazon's DSP and Shopper Data to Reach In-Market Buyers
See how Amazon's DSP, garage data, and streaming TV improve local dealer ad targeting. Recorded March 2026, based on C-4 Analytics' NADA 2026 presentation.
Shifting Gears: The New Auto Buying Journey on TikTok
C-4 Analytics' Art Pier joins TikTok’s live stage at NADA 2026 to discuss how dealers can leverage TikTok for full-funnel performance and measurable ROI.