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Insights That Impact
Dealer Business Outcomes

Your Conflicted Agency: Losing Sales, Wasting Money, Helping the Competition

Is your agency helping your rivals? Learn the top signs of a conflicted relationship, how it's costing you sales and money, and the reports to use to expose the problem.
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How Much Should I Spend on Paid Search Campaigns?

Stop guessing your budget. Learn the 4 key inputs for setting effective Paid Search spend, how to identify vendor conflicts, and the simple metrics to hold partners accountable.
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There is Still Time: Adjusting Digital Plans for H2 2018

Stop plateauing sales! Learn the advanced in-market strategies used by high-growth dealers to target in-market buyers, regardless of brand, and measure success by market share.
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Bro, Do You Even Target? Advanced In-Market Targeting

Maximize sales by finding the perfect buyer. Learn how to crush competitor pump-ins, use the Google Moments, and apply data to find shoppers before they hit your site.
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Grosses Are Down: Is Your SEO to Blame?

Dealers' grosses are suffering because their sites are invisible in search. Learn how SEO-induced margin erosion happens and how to fix your digital foundation now.
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Friends Don't Let Friends Co-Op

Co-op programs sabotage sales growth. Learn why co-op never solves a pump-in problem, how much it costs you in lost sales, and how to allocate dollars for maximum ROI.
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The 10 Tough Questions You Should Be Asking Your Digital Advertising Agency

Don't get fooled by a sales pitch. Learn the 10 essential questions that expose conflicts and determine if your agency is truly capable of increasing your sales and market share.
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Webinars, Case Studies, and More From the Experts at C-4 Analytics

C-4 Analytics takes pride in employing, training and empowering true automotive marketing experts. The insights our team offers don’t just keep dealers in the know; they help our partners make informed business decisions and stay ahead of emerging trends. 

Browse our webinars, case studies, market analyses and thought leadership pieces to become a leader in your market.