Recession? Now Is the Best Time to Gain Market Share
As dealers pull back, a unique opportunity emerges. Learn how C-4 Analytics can help you seize market share during a recession, using data-driven strategies to beat the competition.
If I Hear One More Thing About the Power of OTT…
Stop wasting impressions. Learn the truth about Over-The-Top (OTT) video, how to integrate it with search for a 52% conversion lift, and measure ROI through brand metrics, not direct clicks.
Want More EV Shoppers? You Need Better SEO
EV shoppers are different. Learn the three key SEO strategies you need to attract this emerging audience, beat your competitors, and win market share—regardless of your inventory levels.
Back to the Future & Smart Marketing Decisions
Digital and traditional marketing are converging. Learn how to create a strategic marketing plan to guide your dealership and make smart, data-driven decisions that shape your future success.
Heard On The Strip
New car pre-ordering, digital retailing, EV charging: Get the report from NADA on the latest issues, new digital services, and compliance companies shaping the next 24 months of the industry.
Sometimes You Gotta Be Your Own Plow Guy
Stop waiting for a conflicted vendor to bring you ideas. Learn how to use your OEM reports to solve your own sales and marketing problems and get ahead of the competition.
Opportunity in Chaos: Winning Social Media Strategies for 2022
Car buying has changed. Learn how to use social media to explain custom orders, reservations, and pre-orders to shoppers. Win sales, orders, and market share now.
Data-Driven Video: Fuel for a Full Funnel
Unlock high-ROI video campaigns. Learn how C-4 Analytics and Effectv use household data to combine live TV's power with digital's precision across the entire buyer journey.
Building Market Share Without Inventory
There is no inventory crisis—it's a new business model. Learn C-4 Analytics' strategies to leverage custom orders, inbound units, and modern marketing to increase market share.