Challenge:
A Chrysler Dodge Jeep Ram dealership in the New England area was operating in a highly competitive and oversaturated market. The dealer trusted C-4 Analytics to improve their email marketing channel, which was delivering lackluster performance.
Strategy:
Our goal was to examine the code, strategy, and creative aesthetic of their previous email promotions to find optimization opportunities. We simplified the code, optimized the objective, and used lifestyle images to create a better emotional connection with the product.
Results:
The optimized email campaign led to a 69% increase in sessions and a 24% increase in the overall conversion rate for all tracked goals. Year-over-year, the campaign delivered a 200% increase in leads and an impressive 152% increase in new users.