Aggressive, full-funnel strategy drives market-leading performance and 133% new car volume growth for Greenway Ford in Orlando
Greenway Ford, the flagship store of a major national auto group, had the market position and operational strength to be a top performer in Orlando. What they needed was a marketing partner who could match that ambition. Their parent company's longtime vendor was not delivering the kind of dynamic, targeted strategy required to unlock Greenway's full potential. They turned to C-4 Analytics.
The Challenge
The Orlando market is one of the most competitive Ford markets in the country. Greenway Ford needed to grow new vehicle sales at scale while outpacing well-funded competitors fighting for the same in-market shoppers. A one-size-fits-all national vendor strategy was not going to cut it. Greenway needed a partner who understood their specific market, their audience, and how to build a coordinated program around a single objective: new car sales growth.
The Strategy
C-4 Analytics developed a comprehensive digital marketing plan built around a coordinated, full-funnel approach designed to attract high-intent shoppers and convert them consistently across every touchpoint. Messaging was unified from brand awareness campaigns down to model-specific promotions to ensure clarity and consistency throughout the purchase journey.
Key elements of the strategy included:
- A Spanish-language campaign spanning paid search, video ads, and dedicated landing pages to reach an underserved but high-value audience segment in the Orlando market
- Nearly doubling YouTube TV advertising spend to reach buyers in fast-growing local neighborhoods
- A nationally ranking "Ford Truck Month" landing page built specifically to capture high-intent seasonal search demand
- Website optimizations across user experience and conversion pathways to ensure paid and organic traffic converted at a higher rate
Every tactic was designed to support one objective: growing new car sales with measurable, high-quality engagement.
The Results
The strategy delivered results that put Greenway Ford at the top of the country.
Greenway Ford achieved 133% of their previous year's new car volume, the highest new car volume growth among the top 100 Ford dealers nationwide. The dealership generated a 30% increase in new car leads overall, including a 74% rise in internet leads specifically. Greenway sold 2,288 new vehicles, ranked as the No. 3 Ford dealer for total sales in their region, and outperformed the broader market by 30%.
In my opinion, C-4 has provided one of the best quality partnerships because they have truly served as members and an extension of our team. They position us to constantly make decisions that work for our company, which have helped bolster not only sales and market share but also helped us improve our return on investment.
— Theresa Hordge, General Manager, Greenway Ford
What This Means for Auto Dealers
Greenway Ford's results are not the product of a single tactic or a lucky market window. They are the result of a coordinated, full-funnel strategy executed by an auto agency that treats every dollar as accountable and every channel as connected. When paid search, video, SEO, and multilingual campaigns are built to work together rather than in silos, the compounding effect on lead volume and sales is significant.
For Ford dealers and high-volume dealerships looking to break through a performance ceiling, this case demonstrates what is possible when strategy, execution, and partnership are aligned.
About C-4 Analytics
C-4 Analytics is a full-service automotive digital marketing agency helping dealerships and dealer groups grow through data-driven SEO, paid search, social advertising, and content strategy. With offices in Boston, Ann Arbor, and Chicago, C-4 works with dealerships across the country to turn digital presence into measurable business results.