Content by Rob Stoesser, VP of OEM Relations
If I Were a Digital Consultant
Dealers are confused by conflicts and complexity. Learn the criteria an expert consultant uses to select unconflicted partners and increase sales, not just VDP views.
What’s Happening Under the Hood at Your Digital Marketing Partner?
Don't sign a contract without looking under the hood. Learn the critical questions to ask vendors to ensure they can genuinely boost your ROI and market share.
Want to Dominate in 2019? Fix Your Digital Foundation
Your sales are plateauing because your digital foundation is weak. Learn how to test your site against the Google Buying Moments and fix the issues to boost sales and cut costs.
Amazon & Oracle Are You an Early Adopter?
Amazon Advertising is the next major platform. Learn how C-4 Analytics and Oracle Data Cloud use audience data (Polk, Visa, TransUnion) to target high-income, in-market households and boost ROI.
How Can You Assess and Choose the Best Advertising Partner in 2019?
Your sales are plateauing because of weak digital decisions from 2016-18. Learn how to fix your digital foundation, boost ROI, and increase sales, share, and profit.
The 2019 Sales Drag Race is About to Start: Let’s Get a Great Launch!
Sales are cooling in 2019. Learn the 4 factors impacting your business and the 9 key questions to ask your agency to maximize your launch, increase share, and cut costs.
Maximizing Ad Spend ROI: Integrating your Co-Op Vendor Advertising and Your Digital Agency Competition Targeting Campaigns
Stop losing sales to rivals. Learn the strategic integration plan for combining OEM co-op ads with competition targeting campaigns to maximize efficiency and gain market share.
"ABC" - Always Be Conquesting
Stop plateauing sales! Learn the advanced in-market strategies used by high-growth dealers to target in-market buyers, regardless of brand, and measure success by market share.
Your Conflicted Agency: Losing Sales, Wasting Money, Helping the Competition
Is your agency helping your rivals? Learn the top signs of a conflicted relationship, how it's costing you sales and money, and the reports to use to expose the problem.