Rob Stoesser, VP of OEM Relations
The Donut Hole and the Donut: Why Co-op Is Never Enough
Maximize your co-op funds, but don't stop there. Learn why self-funded campaigns are essential for gaining market share and how to choose the right partner for your dealership's success.
The 3 Must-Dos to Gain Market Share
Market share is the key to long-term success. Learn the three must-do strategies to gain a competitive advantage over your on-brand and off-brand rivals.
2023 Resolutions: What to Keep and What to Leave Behind
Stop the Groundhog Days of old marketing habits. C-4 Analytics reveals five things to stop doing and five things to start doing to drive growth and profitability in 2023.
3 Truths Prove You’re Not “All Set” With Digital Marketing
Think you're "all set" with your digital marketing? Rob Stoesser of C-4 Analytics reveals three hidden truths that may be holding your dealership back from achieving its full potential.
Digital Marketing Is a Half-Truth
Rob Stoesser of C-4 Analytics proves that what dealers are doing today is not true marketing. Uncover the three structural barriers that are holding back your dealership.
Successful Marketing Directors Have These 5 Skills In Common
What sets top marketers apart? Rob Stoesser reveals the five essential skills that successful marketing directors are using to guide their dealerships to success in a changing industry.
Recession? Now Is the Best Time to Gain Market Share
As dealers pull back, a unique opportunity emerges. Learn how C-4 Analytics can help you seize market share during a recession, using data-driven strategies to beat the competition.
Back to the Future & Smart Marketing Decisions
Digital and traditional marketing are converging. Learn how to create a strategic marketing plan to guide your dealership and make smart, data-driven decisions that shape your future success.
Sometimes You Gotta Be Your Own Plow Guy
Stop waiting for a conflicted vendor to bring you ideas. Learn how to use your OEM reports to solve your own sales and marketing problems and get ahead of the competition.