Content by Rob Stoesser, VP of OEM Relations
Sometimes You Gotta Be Your Own Plow Guy
Stop waiting for a conflicted vendor to bring you ideas. Learn how to use your OEM reports to solve your own sales and marketing problems and get ahead of the competition.
Opportunity in Chaos: Winning Social Media Strategies for 2022
Car buying has changed. Learn how to use social media to explain custom orders, reservations, and pre-orders to shoppers. Win sales, orders, and market share now.
Building Market Share Without Inventory
There is no inventory crisis—it's a new business model. Learn C-4 Analytics' strategies to leverage custom orders, inbound units, and modern marketing to increase market share.
Your Secret Weapon to Winning Market Share In a Volatile Market
Dealers are being double-crossed. Learn how C-4 Analytics uses OEM reports to uncover conflicts, expose market gaps, and deploy a hyper-targeted plan to win your sales territory.
Reality Check: Who's the Chump? Digital Vendor Expectations vs. Reality
Dealers are unhappy with their vendors, but why? Rob Stoesser and Laurie O'Brien analyze the product company model to reveal if your goals and your vendor's goals are truly aligned.
Your Guide To Creating Better Experiences For Today’s Auto Shoppers
Top marketing tactics are dead. Learn how C-4 Analytics revives your online presence with UX/UI best practices, building consistency, and optimizing your email strategy for conversions.
Inventory Is Not Your Problem. It’s Your Opportunity.
Stop cutting ad spend! Learn the strategies top dealers use to target their "best customer," maximize grosses, and gain market share in an inventory-constrained market.
Decrypting Streaming Media: A Podcast-Style Discussion
treaming media is the new frontier. Learn how to leverage data-driven targeting on services like Spotify, Hulu, and Sling to create an integrated strategy and win market share.
The Tough Questions You Should Be Asking Your Agency
Is your agency helping your rivals? Learn the 11 tough questions that reveal if your digital partner is truly aligned with your goals to increase sales, share, and lower CPA.