Content by Kyle Allen, Director, Growth Marketing & Engagement
California CARS Act Ad Rules for Dealers
California's CARS Act (SB 766) takes effect October 1, 2026. See what it requires in dealer ads, from total price to add-ons and payment offers.
AI Is Everywhere in Automotive Marketing. Here Is How It Should Really Be Used.
Every vendor claims AI. Most dealers can't tell what it's actually doing in their campaigns. Here's what AI in automotive marketing really looks like.
Your Marketing Report Says Things Are Going Well. Are They?
Your marketing report looks great. But is your program actually driving sales and market share? Here is how dealers cut through the noise and find out.
What Digital Marketing for Car Dealerships Looks Like When It's Working
Most dealership digital marketing creates activity but doesn't sell cars. Here's what a program built to drive sales, share, and efficiency actually looks like.
5 Major Takeaways from NADA 2026, and What Smart Dealers Will Do Next
NADA 2026 shifted from hype to discipline. Discover 5 major takeaways on AI integration, profitability resets, and why smart dealers are choosing precision over volume.
The Importance of Digital Marketing for Today’s Auto Dealer
Learn why digital marketing matters for auto dealers in 2025–2026. Attract buyers, boost leads, and help your dealership grow with proven online strategies