Content by Jeff Johnson, Chief Operating Officer
What AI Ads in ChatGPT and Gemini Mean for Car Dealerships
OpenAI is testing ads in ChatGPT. Google is monetizing Gemini. C-4 Analytics breaks down what the rise of conversational AI ads means for automotive dealers.
The Pasta Parallel: Why Automotive Marketing Needs a Strategy Built for Motion
Tariffs, incentives, and interest rate shifts are the new market disruptions for dealers. Learn how to stop reacting to the market and start modeling the future with data.