Content by C-4 Analytics
Managing Market Shifts: How Fixed Ops & Pre-Owned Will Drive Dealer Success in 2025
Discover actionable, data-driven tactics from the latest C-4 Analytics webinar to help your dealership dominate across pre-owned retail and fixed-ops.
BMW Dealer Doubles Industry Email Open Rate with EV Campaign
A Southern California BMW dealer boosted EV awareness and closed 18 sales transactions with a 56.3% email open rate, more than double the industry average.
The Visual and Intelligent Edge: Video and AI Will Drive the Future of Automotive Engagement
How are video advertising and AI search transforming automotive digital marketing? C-4 Analytics’ consumer research offers key insights for dealers.
Nissan Dealer Generates 42 Trade-In Submissions in 5 Days
A Tennessee Nissan dealer generated 42 trade-pending form submissions in 5 days after C-4 Analytics launched a targeted trade-in campaign.
The Road Ahead: Key Insights for Pre-Owned, Fixed Ops, and Consumer Engagement
Learn how consumer behavior and market dynamics impact your pre-owned and fixed ops strategies. Our auto marketing experts will help you own your market.
Why Attribution Matters: Unlocking ROI in Your Automotive Marketing Spend
Discover how dealerships can unlock true ROI with accurate attribution. Learn to track touchpoints, optimize spend and make data-driven decisions.
AI Optimization Cuts Chevy Dealer's Service CPA 57% and Calls 66%
A Chevy dealer cut service cost per acquisition 57% and reduced inbound service calls 66% after C-4 Analytics deployed an AI-driven measurement solution.
How AI-Powered Google Ads Helped a VW Dealer Win Market Share
A VW dealership grew leads 57% and cut cost per lead 40% quarter over quarter after C-4 Analytics deployed AI-powered, zip code-level Google Ads targeting.
Assessing True Vendor Performance: Marketing vs. the Market
Are your vendors driving leads through marketing or just riding the market wave? Learn how to assess the true performance of automotive marketing vendors.