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Billy Sawyer, AVP of Creative

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Billy Sawyer is Associate Vice President, Creative at C-4 Analytics, where he leads the team responsible for building automotive marketing campaigns for hundreds of dealer partners across the country. With more than a decade of B2B creative experience, he specializes in translating complex business objectives into campaigns that earn attention and drive measurable results. Billy is a Salem State University alumnus and member of the university's "40 Under 40," and remains an active voice in the design community as a frequent portfolio critic and former keynote speaker at the university's portfolio day.

Content by Billy Sawyer, AVP of Creative

From Hesitation to Activation: The Dealer's Video Playbook

Video is the no. 1 marketing influencer in the car-buying journey, yet most dealers hesitate. Here are the five video types that actually move metal.
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The Human-Led Execution Engine: Scaling Authentic Creative in the Age of AI

AI can scale your dealership's creative output. It can also erode brand trust. Download the C-4 Analytics playbook to get the balance right.
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