Your Competitors Are on Every Screen in Your Market. Are You?
A free one-hour session for franchise dealers and GMs. Build a coordinated full-funnel video strategy that covers every screen your shoppers are on, and prove it in actual car sales.
The dealers winning their local markets right now aren't buying channels. They're buying outcomes.
Everyone is telling franchise dealers where to put their video budget. Go streaming. Go CTV. Go social. Go live sports. The problem is that most of that advice comes from someone selling you one of those things.
The dealers winning right now aren't buying channels. They're running a coordinated full-funnel video strategy across every screen their shoppers are on, and they're measuring it against real sales outcomes, not impressions and view-through rates.
This webinar shows franchise dealers and GMs exactly how to do that, with strategy, budget allocation, and measurement that connects directly to units sold.
What We'll Cover
The Local Video Reality
Why your shoppers are not where most dealer ads are. A grounded look at how local market screen behavior has shifted across Live Sports, CTV, social, and YouTube, and what that means for franchise dealers competing for in-market attention.
The Full-Funnel Across Every Screen
How Premium Live Sports, linear TV, CTV and OTT, YouTube, Amazon, and social each work as a layer of one strategy, top to bottom. What each channel is genuinely good at, what it cannot do, and why running them in isolation leaves units on the table.
Where to Spend, Where to Stop
Budget allocation by dealership size and competitive posture. The biggest waste categories we see in dealer video plans, and how to reallocate spend toward channels and creative that actually move shoppers down funnel.
What to Measure That Actually Sells Cars
The KPIs that connect to vehicle sales, and the ones your vendors are using to distract you. How top dealers are using PIPO and sales-by-zip analysis to prove their video mix is moving units, plus what is changing in local TV and streaming measurement over the next 12 to 24 months.
Who You'll Hear From
Brooke Garrison
Brooke specializes in local broadcast, live sports, and CTV at Tegna, where she helps dealers turn national-scale audiences into local-market sales. Deep expertise in sports inventory planning, CTV attribution, and the measurement frameworks that separate impressions from actual showroom traffic.
Art Pier
Art leads media strategy at C-4 Analytics, where he developed the CTV program that has tripled year-over-year. With 16+ years across digital advertising, programmatic, and performance media, his focus is on making every dollar work harder for franchise dealers across the U.S. and Canada.
Built for Dealer Decision-Makers
60 minutes. Real strategy. Every screen.
Seats are limited. Register now to join live or get the recording.
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