WINNING ZIP CODES WITH AI: HOW GOOGLE ADS HELPED A VOLKSWAGEN DEALERSHIP CAPTURE MARKET SHARE AND LOWER COSTS
AI-Fueled Campaign Personalizations Increase Leads and Lower CPA
Challenge:
A Volkswagen dealership in a competitive region sought a partner to increase sales and capture market share from competitors by identifying underperforming areas and personalizing outreach, which their traditional methods could not achieve.
Strategy:
C-4 Analytics utilized Google’s AI tools in a full-funnel, cross-channel campaign to deliver personalized outreach, counter competitor actions in specific geographic areas, and strategically allocate ad spend through continuous data analysis.
Results:
The AI-powered campaign drove a 57% increase in leads and a 36% rise in store visits quarter over quarter, while simultaneously decreasing total ad spend by 4% and dropping the cost per lead by 40%.
Key Highlights:
- 57% increase in leads
- 4% decrease in total ad spend
- 40% drop in cost per lead
- 36% rise in Google Store Visits
- 29% decrease in cost per store visit
