Ben Carsley, VP of Content & SEO

Ben Carsley is the Vice President of Content & SEO at C-4 Analytics. For more than 12 years, he has helped thousands of dealerships use content strategy, social media, and SEO insights to drive real business results. An early AI adopter, Ben has a deep understanding of how artificial intelligence is transforming the search landscape and how to deploy AI to produce authentic, effective content. Ben simplifies complex marketing concepts into clear, actionable insights that help dealerships stand out, connect with shoppers, and compete more effectively online.

Content by Ben Carsley, VP of Content & SEO

2026 Auto Buyer Trends: How Fragmented Journeys, AI Research and Digital Trust Are Reshaping the Path to Purchase

Discover how fragmented journeys, AI research, and digital trust are reshaping the auto industry. Download the C-4 Analytics 2026 QCIS Report to see the data driving the future of car buying.

Four AI Search Lessons from DealerConnect25

After speaking at DealerConnect2025, Ben Carsley offers four big takeaways for dealers looking to use AI to improve their performance in SEO and AI Search.

Auto Buyer Insights: The Data-Driven Playbook for Dealers This Holiday Season

Get the latest Q4 insights from C-4 Analytics' Quarterly Consumer Intent Survey (QCIS). Discover how dealerships win by focusing on affordability, clarity, and convenience.

Let Me ChatGPT That For You: AI’s Impact on Automotive SEO

How is AI changing automotive search? Ben Carsley and Melyssa Cantor of C-4 Analytics demystify generative AI, debunk common myths, and share actionable SEO strategies to help dealers prepare for the future.

Want More EV Shoppers? You Need Better SEO

EV shoppers are different. Learn the three key SEO strategies you need to attract this emerging audience, beat your competitors, and win market share—regardless of your inventory levels.

Weaponize Your SEO

Stop using weak, templated SEO. Learn the 5 strategies and local data points C-4 Analytics uses to weaponize your SEO, outrank competitors, and capture high-quality leads.