GM Dealer Digital Solution
Finally — GM dealers can have it all. With C-4 Analytics now available under the GM Dealer Digital Solution, you no longer have to choose between top-tier performance and match fund eligibility. Maximize your dollars and your results with our industry-leading Paid Media, Social, and SEO strategies — all match-approved.
C-4 Analytics’ Digital Advertising under the GM Dealer Digital Solution provides dealers with access to our award-winning program, distilled to the essentials. Our award-winning Paid Media & Display, SEO, Social and Video Advertising campaigns have a proven history of helping dealers in every market win more and boost ROI. Plus, through our match fund eligible GM Dealer Digital Solution offerings, dealers gain access to insights, strategies and support from industry-recognized experts who are the very best at helping dealers become the very best in their markets.
What is the GM Dealer Digital Solution Advertising (GM IMR) Program?
The GM In-Market Retail (IMR) Program connects Chevrolet, Buick, GMC and Cadillac dealers with certified digital marketing partners. Since 2018, the program has allowed dealers to leverage co-op funding for key digital channels, including Paid Media, SEO and Social Media Management. This makes it easier for dealers to run compliant campaigns while benefiting from OEM support.
Why Choose C-4 Analytics?
C-4 Analytics has been an approved IMR partner since 2018, giving us years of experience navigating GM’s program requirements. Our Account Leads deliver the time, tools and expertise needed to craft tailored strategies across Paid Media, SEO and Social Media Management. By aligning every campaign with IMR guidelines, we help GM dealers simplify co-op reimbursement while outperforming their competition online
Ready to Partner Up?
No pressure, just a real conversation about whether our capabilities make sense for your goals.
Digital Advertising under the GM Dealer Digital Solution
C-4’s award-winning program distilled to the essentials. Aggressive paid search and retargeting campaigns for your choice of up to 6 model lines and 6 service campaigns.*
Capture a wider audience with C-4 Analytics' sophisticated and customized display campaigns. This package includes all Digital Basic elements along with up to 12 model lines.
Own every digital moment that matters in your market with added Social Paid Advertising. This package ncludes all Plus elements and advertising for up to all model lines.
TO DIGITAL BASE
Our reach and capabilities within Display Advertising provide dealers with the most sophisticated targeting, audience and data management in the industry.
TO DIGITAL BASE OR PLUS
Our Facebook ad campaigns leverage customer match, remarketing and advanced segmentation to find the right people that convert into leads and sales.
TO ANY PACKAGE
Video Advertising provides dealers a way to get in front of shoppers who have recently indicated commercial intent for specific brands, models and attributes.
Complement your Paid Media package with our award-winning, mobile-friendly SEO Content & Geo-Targeting strategies, which help you defend your turf and capture mid-funnel shoppers.
Build your brand and manage your reputation with our Social Media Management package, which allows us to enhance your Facebook page, monitor and respond to select reviews and more.
How C-4 Analytics Helps Your Dealership Win More
Award-Winning Search Campaigns
Own your market with our industry-recognized Paid Search campaigns that attract and convert high-quality traffic while boosting your ROI. We leverage micro-moment builds, a proprietary bidding system and the latest ad formats to help dealers increase their sales while lowering their cost per acquisition.
Advanced Display Advertising
Use the most sophisticated targeting, audience and data management in the automotive space to show the right ads to the right people at the right time. Dealers who work with C-4 Analytics gain access to our Automotive In-Market AIM™ Network.
Measured, Mobile-Friendly SEO
Defend your turf and complement your Paid Search strategy with C-4 Analytics’ award-winning Search Engine Optimization (SEO) campaigns. Capture voice search, informational queries, “near me” searches and hyper-local searches to outrank your competitors.
Sophisticated Social Paid Advertising
Attract a wider audience and push shoppers down the conversion funnel with our Social Paid Advertising strategies. Our aggressive Facebook ad campaigns leverage customer match, remarketing and advanced segmentation to build custom audiences and turn leads into sales.
Aggressive Video Advertising
Get aggressive with Video Advertising. Our highly targeted ads on YouTube and other leading platforms are served to shoppers who’ve recently shown commercial intent, providing a cost-effective way to capture high-quality traffic.
Measured, Mobile-Friendly SEO
Engage your audience, boost your brand and own your reputation through our Social Media Management. Our industry-, brand- and model-specific posts, Facebook page enhancements and reputation management platform let dealers control the conversation on Social Media platforms.
Proven Success
Our reputation speaks for itself. Over the past 15-plus years, C-4 Analytics has helped hundreds of dealers win in their markets and boost their bottom lines. That’s why many of the top OEM dealers by sales work with C-4 Analytics.
Access to Experts
Our employees have over 1000 Google Certifications (and counting). Work with true marketing and analytics experts who’ll help you spend smarter and make the most of your match funds.
Smart Strategies
C-4 Analytics provides dealers with the most advanced, sophisticated and hyper-targeted solutions. From Search to Display to Social and beyond, we target high-quality, actionable traffic that converts.
C-4 Analytics Digital Marketing Solutions
Showcase your brand with engaging video ads on top streaming and broadcast platforms.
Read MoreFAQ: Frequently Asked Questions
- What C-4 Analytics packages are available through the GM Dealer Digital Solution?
- Can I add services to my GM Dealer Digital Solution package?
- How does C-4 Analytics help GM dealers increase sales?
- What makes C-4 Analytics different from other GM Dealer Digital Solution providers?
What C-4 Analytics packages are available through the GM Dealer Digital Solution?
Dealers can choose from Digital Base, Digital Plus or Digital Premier. Each package scales with your goals, from aggressive Paid Search and Retargeting in Digital Base, to adding Display campaigns in Digital Plus, to full-funnel coverage with added Paid Social advertising in Digital Premier.
Can I add services to my GM Dealer Digital Solution package?
Yes. Dealers can add Display, Paid Social or Video Advertising to any package, and can complement Paid Media with SEO or Social Media Management for a more holistic digital strategy.
How does C-4 Analytics help GM dealers increase sales?
Our award-winning blend of Paid Search, Display, Social and Video campaigns are built to capture high-quality, in-market shoppers. On average, our dealers lower acquisition costs while converting more leads into real-world sales.
What makes C-4 Analytics different from other GM Dealer Digital Solution providers?
We don’t use cookie-cutter campaigns. With C-4 Analytics, your campaigns are tailored to your goals, market, and inventory, which ensures your strategy is uniquely yours.