Aggressive, full-funnel strategy drives market-leading performance and 133% growth.
Challenge:
Greenway Ford, a flagship store for a major national auto group, needed to find a more targeted and efficient way to increase new car sales in the competitive Orlando market. The dealership sought a more dynamic marketing solution than what their parent company’s longtime vendor offered to help them achieve their potential and solidify their position as a top-tier performer.
Strategy:
C-4 Analytics developed a comprehensive digital marketing plan with a coordinated, full-funnel approach to attract high-intent shoppers and unify messaging across platforms. The strategy included a Spanish-language campaign, nearly doubling YouTube TV ad spend, and website optimizations for SEO dominance and improved conversions.
Results:
This strategy helped Greenway Ford achieve the highest new car volume growth among the top 100 Ford dealers nationwide in 2024, with a 133% increase over the previous year. The dealership also saw a 30% increase in new car leads and sold 2,288 new vehicles, solidifying its position as a powerhouse in the Orlando market.