CADILLAC DEALER EARNS ESCALADE IQ RESERVATIONS THROUGH SEO
Strategic Reservation Optimizations Net Massive Increases in Organic Traffic, Leads and Preorders
Challenge:
A Virginia Cadillac dealership aimed to capitalize on the excitement for the upcoming 2025 Cadillac Escalade IQ by capturing early consumer interest and search traffic to generate leads and pre-orders.
Strategy:
C-4 Analytics built two targeted landing pages—one optimized for SEO with specific long-tail keywords to draw organic traffic, and a second, user-friendly page designed to streamline the vehicle reservation process for customers.
Results:
In the first month, the campaign attracted over 1,000 organic visits, generated 227 leads (132 from organic search), and secured 59 pre-orders for the new vehicle.
Key Highlights:
- 200% increase in Escalade sales
- 150% increase in qualified leads
- $49-to-$1 return on ad spend
