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  • Advanced Automotive Marketing for a Digital-First World

    C-4 Analytics helps thousands of dealers do what matters most—sell more vehicles, earn more market share and reduce marketing costs.

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Integrated Digital Video Solution

Your competitive multi-channel advantage.

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Own Your Market.
Dominate Your Competition.

C-4 Analytics was founded on the same competitive spirit and desire to dominate that drives our dealer partners. Our comprehensive suite of automotive digital marketing solutions across paid media, SEO, creative services, social media, video advertising and beyond empowers our partners to fight for leads, sales and market share everywhere car-shoppers search, shop or browse online.

C-4 Analytics has the right people, partnerships and technology to create customized marketing campaigns for every dealer’s goals, inventory and market. We offer unrivaled transparency, so our partners see in the data what they feel in their showrooms. And as a true business partner, we provide operational insights that help dealers maximize the rates at which they turn traffic into leads, appointments and sales.

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C-4 Analytics: Your Unfair Advantage

Unparalleled Service

Our team structure, subject matter experts and industry-best Account Lead-to-dealer ratio ensure multiple marketing experts impact every campaign.

Exclusive Partnerships

Partnerships with Google, Bing, Meta, Amazon and others let us leverage the newest tech and campaigns built on the most accurate data.

Maximized ROI

Nearly 31% of overall ad spend goes to waste. We know where that waste occurs, and we have the tools and strategies to eliminate it.

Truly Transparent

We empower dealers to measure the impact of their marketing spend in real-time, and direct ad network payment provides unrivaled accountability.

OEM Programs

C-4 Analytics is an approved solutions provider for many leading OEM marketing programs, helping eligible dealers boost ROI and leverage key data.

Full-Funnell Marketing

Our multi-channel, full-funnel marketing program ensures dealers stay top-of-mind for shoppers throughout their buying journeys.

AI-Driven Insights

Our proprietary tools identify opportunities in our dealers’ markets and empower our teams and dealer operators to take action swiftly.

Real Results

We measure our success on the same metrics that drive your bottom line: sales volume, market share and cost efficiency.

Solutions

Our extensive suite of digital marketing solutions helps dealers dominate in their markets. From Search to Display to Social and beyond, we leverage every digital channel at our disposal to help deliver the right messaging to the right people at the right time. Plus, our campaigns are managed by true industry-certified experts who have practical experience delivering results for dealers in every market.

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Data & Analytics

Watch your marketing dollars at work in real time

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Business Intelligence

Use the data at your disposal to create more efficient campaigns

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Audience Targeting

We find the right people in the right places at the right times

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Search Engine Optimization

Boost local organic traffic with mobile-friendly content and keywords

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Search Engine Marketing

Actively managed, hyper-targeted and designed to boost ROI

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Award-Winning Creative

Engaging custom creative designed to boost conversions

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Conversion Optimization

Push high-quality traffic further down the conversion funnel

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Social Media Management

Widen your audience, spend smarter and connect with your customers

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Brand Management

Build your reputation and stand out from your competitors

local search

Local Search

Defend your turf, outrank your competitors and capture nearby intenders

email marketing

Email Marketing

Award-winning and mobile friendly

compliance management

Compliance Management

Our team understands compliance requirements and application.

competitor targeting

Competitor Targeting

Dominate the competition. Target them before they target you

bdc consulting

BDC Consulting

Work with the best, learn from the best

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Digital Campaign Creation

From start to finish, C-4 Analytics builds strong campaigns that perform

Leadership

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Michael Weiss

Managing Partner
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Justin Cook

Executive Vice President
& General Counsel
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Bill Hollyer

Chief Financial Officer
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Jarrett Goetz

Chief Information Officer
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Laurie O’Brien

Chief of Staff, Client Services
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Ian Kimball

Chief Client Services Officer
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Jeff Johnson

Chief Operating Officer
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Candace Cooper

Chief Human Resources Officer
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Jason-Gonzalez

Chief Sales Officer

Become a leader.

VIEW CAREERS
600 +

Google certifications and counting…

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Accolades

 

Led by Industry Experts. Driven by Data. Focused on Results.

Work with the best.

Boston Office
701 Edgewater Drive
Suite 300
Wakefield, MA 01880
(617) 250-8888

Chicago Office
30 N. Lasalle St
Suite 3530
Chicago, IL 60602
(312) 724-9111

Ann Arbor Office
2755 Carpenter Road
Suite 3NW
Ann Arbor, MI 48108
(313) 960-4100

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