
Automotive Paid Advertising
C-4 Analytics runs the most efficient, sophisticated, customized and highly targeted paid advertising campaigns in automotive. We deploy aggressive, full-funnel strategies to ensure that in-market intenders see the right messaging, in the right places, at the right time across the web and across devices. Our transparent reporting allows our dealer partners to see the impact of their marketing spend in real time, and our deeply experienced team of paid media experts continuously optimizes campaigns to ensure the best performance.
Dealers who partner with C-4 Analytics for paid advertising gain a comprehensive suite of digital marketing campaigns that are truly customized to their markets, goals and inventory. Our partnerships with Google, Microsoft, Meta, Amazon and others let us bring our dealer partners the best, most effective strategies. With our experience, partnerships and commitment to customization, it’s no wonder that C-4 Analytics routinely ranks first in matched sales attribution in OEM programs.
Search Engine Marketing
C-4 Analytics offers the most aggressive, targeted and customized paid search campaigns in automotive. Our ROI-focused strategies are built on conversion performance, pushing automotive intenders down the marketing funnel and into sales pipelines. We continuously optimize and test our campaigns to ensure best-in-class performance that our partners can see transparently and in real time. Our team has extensive experience with leading automotive campaign types like Google Vehicle Ads and Microsoft AIA, and our partnerships afford us early access to beta programs and emerging ad platform features—ensuring our dealers stay ahead of the competition. Plus, our proprietary Search Inventory Matching (SIM)™ platform allows our dealers to efficiently engage in customized, inventory-based paid search campaigns built on unparalleled targeting capabilities.
Social Media Advertising
Dealers who deploy C-4 Analytics’ display advertising capabilities benefit from the most advanced targeting techniques in the industry. We leverage first-party, third-party and contextual data to build campaigns that show the right ads to the right shoppers at the right time. Many of our display advertising campaigns are powered by our proprietary Automotive In-Market (AIM)™ Network, which grants dealers access to audience data and unsold ad placement data at a fraction of the cost of many traditional third-party providers. All our display campaigns focus on driving clients down the conversion funnel rather than simply netting impressions. In short, they help dealers increase vehicle sales and market share while lowering cost per acquired customer by focusing on buyers rather than individual placements, websites, platforms or vehicle listing sites.
Display Advertising
Dealers who deploy C-4 Analytics’ display advertising capabilities benefit from the most advanced targeting techniques in the industry. We leverage first-party, third-party and contextual data to build campaigns that show the right ads to the right shoppers at the right time. Many of our display advertising campaigns are powered by our proprietary Automotive In-Market (AIM)™ Network, which grants dealers access to audience data and unsold ad placement data at a fraction of the cost of many traditional third-party providers. All our display campaigns focus on driving clients down the conversion funnel rather than simply netting impressions. In short, they help dealers increase vehicle sales and market share while lowering cost per acquired customer by focusing on buyers rather than individual placements, websites, platforms or vehicle listing sites.
Video/OTT Advertising
Our video advertising strategy leverages the broad reach of YouTube and OLV, plus the household presence of OTT, with precision ad targeting to increase brand lift while emphasizing ROI. C-4 Analytics’ methodology includes diversifying OTT buys across many streaming and CTV services to ensure that content is shown when and where it should be, based on performance data—not platform or content bias. When relevant, we offer Spanish-language campaigns and audience targeting to reach key demographics. And our ability to dynamically incorporate VIN-specific inventory and incentives into our videos leads to impressive performance. Our video reporting includes sales matching, household (IP) attribution, campaign lift and more, allowing our partners to see the impact OTT advertising has on their bottom lines in real time.
Over 10 Billion Ads Served
Automotive Conquest Campaigns
C-4 Analytics created the first automotive digital marketing conquest campaigns, and the rest still follow our lead. Our proprietary platform enables us to build unique, hyper-targeted campaigns that convert off-brand shoppers to on-brand intenders. These multichannel conquest campaigns leverage a hyper-targeted, full-funnel approach across Video, Display and Social advertising down to Search. This approach, coupled with our unmatched ability to identify in-market intenders, ensures that we show potential shoppers the right messaging in the right places at the right time. We then drive these shoppers to custom-built, on-site assets detailing why one brand’s comparable models are superior to the options they were originally searching for—helping our dealers steal market share from top competitors.
C-4 Analytics’ Paid Advertising Solutions
- Paid Search/SEM
- Display Advertising
- Social Media Advertising
- Video Advertising
- Proprietary AIM™ and SIM™ Technologies
- Automotive Conquest Campaigns