Account Strategy & Management
No two dealerships are the same, and their marketing strategies shouldn’t be, either. C-4 Analytics delivers tailored account strategy and hands-on support that help dealers eliminate fragmentation, align execution across channels and respond quickly to shifting market conditions. Our dealer partners benefit from a team that’s equipped with the tools, time and training needed to execute complex marketing campaigns. In short, dealers who choose C-4 Analytics don’t just get another marketing vendor: they gain a true business partner. This real partnership is at the core of what drives real business results for our clients.
Custom Account Strategy
Each account strategy begins with a detailed understanding of a dealership’s business goals, competitive advantages and market realities. Rather than rely on templated solutions or prebuilt playbooks, our Account Leads craft strategies that reflect the unique position of each dealer partner. As a vendor-neutral, platform-agnostic agency, C-4 Analytics offers unbiased recommendations and transparent reporting across our clients’ full media mix. Account plans provide long-term strategic direction, while frequent touchpoints allow teams to stay nimble and optimize as conditions change. Plus, our team goes beyond basic marketing to focus on every profit center and provide operational insights that lead to better business outcomes.
Industry-Best Support Levels
Dealers who partner with C-4 Analytics benefit from the best support ratios in automotive marketing. Our account structure prioritizes close relationships and fast response times by assigning a dedicated Account Lead to each partner. Through weekly check-ins and ongoing communication with clients, Account Leads are empowered to act quickly, communicate clearly and keep strategy and execution in lockstep. Plus, our Account Leads are supported by full teams of senior, experienced automotive marketing experts, ensuring better coordination with our partners and maximized campaign performance.
Access to True Experts
Account Leads serve as the central point of contact across a dealer’s digital presence, helping eliminate fragmentation and align strategy across platforms. Each team works with tenured experts in SEO, Paid Media, Creative, Social and Reporting, all of whom contribute to the development and execution of cohesive strategies. These experts are supported by proprietary tools and internal frameworks that allow us to scale customized solutions efficiently across our client base. The result is a level of collaboration and execution that others simply can’t match, leading to marketing campaigns that tangibly and transparently help boost market share, sell more vehicles, and do so more efficiently.
C-4 Analytics Account Strategy and Management
- Industry-Best Support Ratios
- Access to True Industry Experts
- Layered and Tenured Support Teams
- Business Operation Insights
- Customized, Coordinated Account Strategy
- Vendor-Neutral Analysis and Reporting
Client Testimonials
"C-4 Analytics has provided one of the best quality partnerships because they have truly served as members and an extension of our team."
"I haven't met another advertising vendor that's that granular in their approach. It allows us to put our money in places where we can maximize the value and return on our ad spend."
"C-4 Analytics is somebody that's proactive, they're not reactive, so they're going to help you out a lot and they'll also take a lot of stuff off your plate because you have one person, they work like a pod."
"Over the last eight years, I have worked with several digital advertising companies, and C-4 Analytics is head and shoulders above the rest. Their teamwork and dedication to our success cannot be overstated. Others we have worked with are more about set and forget, whereas C-4 makes recommendations actively based on what they see in the market."
“Our account rep has been really, really helpful in helping us figure out which areas to go after from a lead perspective. Coming up with this strategy has been huge for us."
"It was a perfect fit. They were able to handle everything from A to Z that we needed and take what we thought was a good approach on marketing and amplify it up to a level where we weren't even sure to get to."