Michael Weiss


Michael Weiss is an expert at building, developing and leading companies on the cutting edge of digital marketing. He serves as the managing partner of C-4 Analytics, LLC, an award-winning digital marketing services company that specializes in hyper-targeted digital marketing and advanced web analytics. With an innate ability to create and implement strategic vision while solving problems through innovation and technology, Michael excels at fostering environments that provide clients with the type of accountability and measurable ROI they desire. An expert at identifying trends and building the company infrastructure necessary to leverage them, he has more than 15 years of experience in interactive online marketing, public relations and advertising.

In just over five years, Michael has executed his vision for the company and helped to transform C-4 Analytics, a Certified Google Partner, into one of the nation’s foremost automotive digital marketing entities. Under Michael’s leadership, C-4 Analytics has become one of the fastest-growing privately held companies in the United States, per Inc Magazine, earned a top-10 spot on Deloitte’s 2014 Technology Fast 500™, and was named a 2014 National Best and Brightest Company to Work For.

Michael holds a bachelor’s degree in computer science from Lehigh University, and his technology-neutral approach has led to innovations at multiple enterprise-level companies. His previous successes include serving as vice president of technology for BigBad, Inc, a Boston interactive agency. As a black belt in Tae Kwon Do karate, Michael brings a disciplined approach and unrivaled level of dedication to every task.

Justin Cook


Justin Cook finds truth in numbers and transforms digital marketing through data-driven innovation at C-4 Analytics, an award-winning digital marketing services company specializing in hypertargeted behavioral marketing and advanced web analytics. Blending proven marketing strategies with the evolving science of analytics, Justin develops next-generation marketing strategies rooted in the psychology of decision making, yielding results that shatter expectations and turn C-4 Analytics’ clients into leaders in their markets.

A former litigator who was named a “Rising Star” in his field by Boston Magazine, Justin has dual passions for performance and proven success, whether he’s beta-testing new products for Google or helping clients “do the impossible” online. Justin’s no-nonsense style and instant website critiques have made him a sought-after expert for trade shows and industry lectures, where he discusses mindful approaches toward innovative targeting that are rewriting the rules and expectations for digital marketing in numerous fields.

C-4 Analytics’ relentless focus on delivering superior return-on-investment for its clients helped the company earn a top spot in Deloitte’s 2014 Technology Fast 500™, placing first in the Internet sector and 10th overall among eligible North American companies as well as one of the fastest-growing privately held companies in the United States in 2013, as recognized by Inc. Magazine’s Inc. 500 List. There is no single secret to C-4’s success, which grows from a potent mix of customized solutions for every client and a collaborative atmosphere where insightful ideas are embraced and the best ideas are leveraged across multiple platforms and channels. Constantly learning, constantly analyzing and constantly pushing for performance beyond industry standards has helped C-4 Analytics raise the bar and deliver superior results to its clients.


  • “Their playbook: 5 Digital Marketing Strategies of the World’s Most Successful Dealers.” – Driving Sales Executive Summit – Vegas – October, 2017.
  • “The New Rules of Automotive Advertising” – Ford 20 Group – Houston Tx – October 15, 2017.
  • “Get Scrappy” – 23rd Digital Dealer Conference & Expo – Paris Hotel Vegas – September 19, 2017
  • “The New Rules of Automotive Advertising” – Audi 20 Group – Boston, MA August 22, 2017.
  • “It’s a Trap! 10 Traps for the Unwary Dealer.” – 22nd Digital Dealer Conference & Expo – Tampa Convention Center, Tampa. – April 12, 2017. – Joint Seminar with Google.
  • “The Science, Art & Strategy Behind Successful Digital Marketing.” – Nissan of North America Digital Summit 2.0. – Nissan Southeast Region – Atlanta – May 22, 2017.
  • “The Art of Competition Targeting.” – Driving Sales Executive Summit – Bellagio Hotel, Las Vegas – October 24, 2016.
  • “7 Ways to Increase Your Digital Market Share Using Advanced Digital Marketing.” –  21st Digital Dealer Conference – MGM Grand, Las Vegas – August 10, 2016 – Joint Presentation with Google.
  • “You Are Being Lied to: What’s Not Working in Digital Marketing?”  – AutoCPA Group – Georgia – May 19, 2016.
  • “Stop Wasting Money on Digital Marketing – Are Your SEO and SEM Providers Ripping You Off?”- 20th Digital Dealer Conference – Rosen Shingle Creek, Orlando – January 19, 2016.
  • “You Are Being Lied to: How to Keep your Vendors Honest!”-  Automotive 20 Group – Hyatt Hotel, Portland – December 2015.
  • “Everything You Think You Know About Digital Marketing Is Wrong!” – Driving Sales Executive Summit – Bellagio, Las Vegas –  October 2015.
  • “Data-Driven Digital Marketing: Separating the Sales Strategies from the Sales Pitches.” – 19th Digital Dealer Conference. Paris Hotel, Las Vegas –  October 2015.
  • Competition Targeting: Outsmart, Outwit and Outwork Your Competitors—18th Digital Dealer Conference—April 2015
  • Diverting Leads for Fun and Profit: Joint Webinar with Google—April 2015
  • Everything You Think You Know about Digital Marketing is Wrong: 17th Digital Dealer Conference–Sept, 2014
  • Winning the Model Comparison War: Conquesting Competitive Off-Brand Vehicles–Chrysler NEBC 2014 Digital Initiatives–May, 2014
  • Seven Critical Advertising Components to Reconsider in 2014: 16th Digital Dealer Conference–May, 2014
  • Increasing Sales with Behavioral Targeting and Conversion Optimization–7 Nissan Case Studies: NADA 20 Group—May, 2014
  • Winning the Digital War in the Healthcare Market – What Google Can Tell Us about How Patients Research and What You Need to Do To Capture and Keep Your Patients Online: Healthcare Financial Management Association 2014 Conference—February, 2014
  • Targeted Digital Advertising Strategies that Work: Digital Learning Labs, DIXIE Institute—February, 2014
  • Reconsidering your Digital Strategy in 2014: CMDA 2014 Annual Business Meeting—January, 2014
  • Digital Media & Advertising Analytics: NADA 20 Group—October, 2013
  • Advanced Automotive YouTube Targeting Strategies: Exclusive Webinar with Google—October, 2013
  • Using Hyper-Targeted Paid Search StraKtegies to Dominate Your Market: Rikess Group Digital Automotive Conference—July, 2013
  • Using Big Data & Market Segmentation to Lower Customer Acquisition Cost: Digital Marketing Seminar—July, 2013
  • 8 Emerging Trends that Will Drive Your Digital Marketing Strategy in 2013; 14th Digital Dealer Conference & Exposition––May, 2013
  • Advanced PPC & SEO Strategies You Can Employ Today!: 14th Digital Dealer Conference & Exposition—May, 2013
  • 20 KPI’s Every CEO Needs to Know: Digital Marketing Seminar—March, 2013
  • Stop Wasting Money on Digital Marketing: A Lesson in Advertising Analytics—January, 2013