Google Analytics 4 Transitions
For Auto Dealers
Google Analytics 4 has arrived. Is your dealership prepared to make the switch?
In July 2023, Universal Analytics will stop collecting any new website data, making the use of Google Analytics 4 a requirement for any website traffic behavior analysis. GA4 is Google’s next-generation analytics service that offers better traffic and engagement measurement across websites and apps. Next summer may seem a long way away, but the truth is if your dealership is just starting to think about your migration to GA4, you’re already behind.
Fortunately, the team at C-4 Analytics can help you make up for lost time. We’ve been hard at work mastering all things GA4 since its initial rollout in 2020 in order to ensure our partners are early adopters. We have the tools and expertise to facilitate a seamless transition to GA4, and our high-touch approach helps dealers prepare for and understand this next evolution of marketing analytics.
Not sure why GA4 matters or what steps you need to take? The team at C-4 is ready to help. Here are answers to some of the most common questions we hear about GA4 vs. Universal Analytics and why the change matters for the auto industry:
GA4 will change the way the auto industry understands consumer behavior, measures marketing success and builds audience profiles. Car dealers need to begin the transition to GA4 as soon as possible to ensure their data is protected and to avoid disruptions to year over year data comparisons. If deployed correctly, GA4 can lead to improved reporting, a better understanding of the buying journey, more targeted campaigns and better marketing ROI.
Some of the most important differences between UA and GA4 center on attribution modeling, engagement metrics and audience profiling. High-level examples of GA4 improvements include:
Although all dealers can create GA4 profiles, it requires technical know-how to ensure a smooth transition from UA to GA4. To properly establish a GA4 profile, dealers must be able to:
It’s important that auto dealers begin implementing GA4 immediately to ensure the integrity of their data. Plus, early adoption has advantages such as access to benchmarking for improved performance. Dealers do not need to join waiting lists, or pay for specific training or memberships in GA4 work groups in order to migrate to GA4 effectively. C-4 Analytics can set up GA4 profiles for car dealers quickly, efficiently, and without any additional cost.
Associate Vice President
Analytics & Reporting
If you haven’t started making the switch to GA4, you’re falling behind your competition. Talk to a GA4 expert at C-4 Analytics today to learn about the easy next steps we can take to protect your data and set you up for digital marketing success in the new era of analytics.